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Wielding Your Viral Marketing Prowess

You’ve probably heard a lot about viral marketing campaigns. You may be wondering what exactly it means for something to “go viral.” Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.

Viral marketing campaigns work in much the same way. The marketing piece spreads through word-of-mouth, as people tell other people about it. Viral marketing can come in many forms. On the Internet, viral campaigns are typically in the form of videos or reports, but they may also come in the form of audio or images.

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