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Who’s the Enemy?

Branding expert Laura Ries explains how you can find your best strategy by doing the opposite of your main competitor.

Brands discussed include:

  • Burger King versus McDonald’s.
  • Pepsi versus Coke.
  • Crest versus Colgate.
  • Scope versus Listerine.
  • Lowe’s versus Home Depot.
  • Dunkin’ Donuts versus Starbucks.

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