Twitter is amazing for your business! It's a great way to catch up with friends in your niche, get your name out there, and generate business. No matter what your niche is, there is a way for you to use Twitter to generate business and traffic.
The first thing you have to realize about Twitter is that it's not a tool to spam with. You cannot just post affiliate links and product offers all day long! It is all about building relationships and gaining the trust of your market. More people than ever before are using Twitter, thanks to celebrities like Oprah and Ashton Kutcher. They have gotten the mass market interested, which is better than ever, since you'll get far more leads for your business then you have ever thought possible.
First things first — you're going to need to set up a Twitter profile. Choose your username, add a picture, and insert information about your website. Then, as you gain followers, they will likely visit your profile and possibly visit your website. This link back to your website also counts as a back link — which is great for search engine optimization purposes.
The next thing you need are followers. Post a link to your Twitter account anywhere people in your niche might see it. This could be on your website, in your signature file on forums, and many other places. One of the easiest and fastest ways to gain followers is to find a guru in your niche and to follow their followers. Usually around 50% of those people will follow you back. You can easily get to know these people, and you know that they will be interested in your niche since that is how you found them!
Figuring out how personal to be is another issue that some people are concerned with. You can be as personal as possible if you'd like! Some people Twitter about what they ate for breakfast, what their kids are doing, and a variety of other things. This type of thing humanizes you, but you have to determine if this is something your market will respond to. Keep in mind that many people are on Twitter to network with friends, and are not expecting sales messages. That's why you'll want to casually mention your business, or link to an article of interest on your site.
Once you get followers into the thousands, business will probably really pick up for you. You can instantly drive traffic and sales with a small Twitter message. Nothing could be easier!