Twitter can be one of the best tools in your marketing arsenal when you know how to leverage this social network to your maximum advantage. That's why we've compiled some of the best tips and tricks for building your lists of followers and converting those peeps into sales. [Read more…] about 25 Twitter Tips and Tricks to Rock Your Twitterverse
Many entrepreneurs today have heard about Twitter and the resulting increase of sales that can follow by tweeting. Like all social networking sites, Twitter has its own unique language. [Read more…] about Try to Twitter and Watch Traffic and Sales Increase
It doesn’t matter if you’re an Internet marketer who creates his own products or an affiliate marketer promoting other people’s products – social marketing is a very important part of the profit puzzle. [Read more…] about Social Marketing Tips for Affiliate Marketers
When Google Plus first launched, people didn’t know what to make of it. Would it be the final nail in the coffin of Facebook and Twitter? Would it flounder like so many other Google pet projects? [Read more…] about Affiliate Marketing on Google Plus
Affiliates have heard that social networking sites are great for boosting affiliate earnings. But they don’t quite understand how to use it to their benefit. Sometimes, they come off as spammy – posting their links on other peoples’ fan pages or worse – spamming their own friends and family. [Read more…] about Affiliate Marketing on Facebook
Twitter is a really great place for affiliates to do some social networking because it doesn’t require a bunch of time for you to master – or utilize on a day-to-day basis. At just 140 characters (not words) per Tweet, there’s not much you could do. [Read more…] about Affiliate Marketing on Twitter
Pinterest is one of the fastest growing social networking sites in the world. It’s a visually simulating site similar to Tumblr, but with a different sort of appeal. The site is primarily used by women, but that doesn’t mean men are excluded from the site – there are plenty of them there, too.
Pinterest is a site where users create boards and “pin” favorite items to it. Those items come in the form of an image that links off the site to the item they’re pinning. Here are some tips for maximizing your affiliate success on Pinterest:
1. Pick products and niches that do well on the site.
You can scroll through and see what’s popular. The two biggest categories are probably fitness and cooking. There are many jokes about thanking Pinterest for teaching people how to exercise off the calories the other pins just taught them how to cook. There are many other categories that are popular, too. You just have to scroll through and look at the opportunities.
2. Use great images that reflect the niche.
You can use images from sites like Amazon, or use a stock photo from a site like istockphoto.com or depositphotos.com. The site is all about visual appeal.
3. Try infographics to get a viral element going.
Infographics are long scrolling visuals that cover a concept in completion. It could be How to Organize Your Closet, with a dozen tips on cleaning the mess. On the infographic, you’ll want to have your URL back to your site – and link it to your site when you “pin it.”
4. Decide whether you want to link to your site or directly to the products.
You can pin your actual blog post where you’re reviewing something, or pin the product directly with your affiliate link. Just make sure you test it after pinning it to see if your link went to the right place.
5. Write a personalized blurb that helps with conversions.
Whenever you pin something, it gives you a space to write something about it. Talk about why you love the item, or who you’d buy it for as a gift – and why.
6. Follow like-minded people in your niche.
Go on Pinterest and start following the boards of people interested in the things you’re promoting. They will get a notification and then often follow you back.
7. Have a mix of items in your Pinterest account.
If you’re doing nothing but selling, then people won’t follow you. Look at many other users’ accounts and you’ll notice they pin things like memes and sayings, funny pictures, and more. You want to be human – not a spammer.
Internet marketer Terry Dean explains why every business owner should be on Linkedin and how to get started making connections in your industry. [Read more…] about Why Linkedin Is the Social Media for Business
Twitter is a different take on communicating that blends instant messaging with social networking. With a mere 140 characters per post, you answer the burning question, “What are you doing now?”
To answer this, you have to make the most of every word. You have to capture attention quickly in each “tweet” (the Twitter name for a post). Sign up for Twitter and send out notices to your friends and subscribers.
The more people who follow your “tweets,” the more your following grows as their friends see your profile thumbnail on other people’s profile pages and click through to follow you as well. Every time you post a new tweet, each of your followers receives it instantly on their computers or cell phones if they’ve set it up like that.
Sending regular tweets can help build loyalty among your followers. Don’t just send anything, make it count. If you write reviews on electronic games or develop accessories for Avatars, then you want to let your followers know when you have something new for them.
You can develop an almost fanatical group who are so intent on knowing what you have to offer that they hang on your every tweet. For info marketers, this intensity can develop into a loyal group of buyers who respond to your new offerings.
Friends who want to set up a meeting can use tweets to inform everyone of the time and place. You can also send a tweet to direct attention to your latest blog update or lens creation. Remember to save room to add the URL for your site.
This is important for creating interest in your site and developing your brand. Even with a short post, you can set up your identity in a way that draws more followers to your niche. Twitter is a delight to some and baffling to others.
You have to get into it to really get what’s happening. Look at other Twitterers and see how many ways they’re using tweets to set their brand, establish a persona, show expertise or drive traffic to their sites.
The instant gratification of Twitter is part of its addictive potential. When you choose to Twitter within your field, profession, hobby, sport or business, then you’ll see how to dispense an enormous amount of new information rapidly, one Tweet at a time.
Social bookmarking is the electronic version of leaving a breadcrumb trail. After all, you can have a great product, but without enough traffic, it’s just another nice site. Even if you have a faithful marketing list, you constantly want to reach new online viewers.
The options for connecting with social bookmarkers are exploding. That’s why you need to surf around and see what’s out there, then set up a series of “regular” social bookmarking accounts to use.
StumbleUpon is one of the leading social bookmarking sites that’s both easy to use and powerful. Once you create an account, you can add the toolbar interface. Then all you do is click the Thumbs Up icon to recommend a site. You can do this for your own sites, or ask your friends to submit a Thumbs Up rating for you. Besides the rating, you can add comments about the site.
Can you Digg it? That’s not just a line from a 70s movie – it’s a widely used social bookmarking site. Digg functions much like Stumble Upon with raters given the chance push the ratings of a site to the front page. Making it to the front page of Digg gets your information in front of thousands of viewers and it helps traffic flood in to read your newsworthy submission.
Clipmarks describes itself as “scissors for web pages.” As with other social bookmarking sites, you can submit items that are sent to the web – including to Facebook or to an iPhone. As a one stop service and huge time saver, sign up with OnlyWire.
You begin by installing a plugin for your browers, and then you only need a single click to submit your item to multiple sites. To make this work, you still need to sign up at bookmarking sites that you plan to use. After that, you can use OnlyWire to handle the multiple submissions.
Make sure your site viewers know how to rate your site. You can’t reward or bribe them for bookmarking your site. That’s the social bookmarking version of stuffing the ballot box at voting time.
You can put links to the bookmarking sites on your sites as a gentle reminder. And don’t be shy about submitting your new information to the networks yourself – just make sure you also submit other sites so that you don’t appear spammy. Let people know what you’ve got and where to find your site and they’ll share that information with others.
To understand the importance of article marketing strategies in computer language, take a look at a mighty oak tree. Or rather, take a look at the roots of the tree. The older and stronger the tree is, the further spread out the roots will be. To stand firm and not get blown over in the marketing world, you have to employ strategies to spread the roots of your business far and wide.
Putting articles up in directories is always a great idea and helps your business gain exposure and for you to get branded as an expert in your niche. However, you don’t ever want to put all of your articles in one directory basket so to speak.
Because if something happens to that directory, say for whatever reason it shuts down, then all of your hard work would go right down the drain along with it. So what you want to do is to make sure you use sites that aren’t part of a directory.
Some of the sites out there let you post as many articles on a particular topic as you’d like to post. You can employ article marketing strategies by posting to a lot of different lenses talking about your product and best of all, you can create a relationship between yourself and the reader. You can harness the power of social media and watch your conversion rate rise simply because of word of mouth.
Readers love to interact with Squidoo writers in their guestbooks. You can also put affiliate links in the lens as well as have the buttons so that readers can follow you on Facebook or you can set up a button so that they can share your information with others. Visitors who feel like your content was helpful or that they enjoyed it can tweet about it on their Twitter account.
Hub Pages is another place you can put articles on that directly impacts your business. These articles are listed on pages (called Hubs) and the more interesting and relevant the article, the higher the readers will help it get via rankings. Since Hub Pages rank high in Google, just by having your information on the pages, your business will benefit from the added traffic.
Google Knol is another way to effectively employ article marketing strategies. You can write articles – even numerous ones on the same topic – and post them in your account there.
Google Knol is a handy tool to use to get a greater web presence. Knol features the highest rated articles, new articles, the ones that are being talked about the most and they even feature the top authors on the home page. There’s a lot of power available to you for free that can greatly impact your business. All you have to do is harness that power.
As a Twitter user, you should realize that Twitter should be used as part of your overall strategy. It is not enough to just focus on Twitter all day long, as that is putting your eggs all in one basket! If you have a successful following in your niche, it is time to encourage them to visit your blog or website. Better yet — they should be able to easily purchase a product from you since they have grown to trust you.
This message serves as a warning that too many people waste their days away on Twitter. While it's fun to chat with people, there has to be a limit you set for yourself. Otherwise, while Twitter is keeping you busy, it's not actually productive. It's best to set a time limit each day for how much you time you can spend on Twitter. For some people, just 10 minutes per day works well. If you're having trouble with that low number, and enjoy Twitter as entertainment, you might increase that to an hour or so. The problems occur when people spend hour upon hour on Twitter. That's no way to build your business!
With that said — that does not mean Twitter isn't a great IM platform! There are some people making thousands of dollars on Twitter, and have no problem doing so. That's because they have dominated their niche and have added so much value that people have no problem ordering from them or visiting their website. It's best to emulate these people. Find out who is successful on Twitter and ask some questions, or model their strategy. You should be following them in your own Twitter account to see what successful Twittering looks like.
Along with Twitter, you might develop a squeeze page, product, affiliate offer, or whatever else is part of your overall business strategy. Please realize that Twitter is just one traffic generation/networking tool, and that there are many others out there as well that you can take advantage of. Writing articles, creating videos, networking on Facebook, networking on MySpace, and other avenues are the perfect ways to advertise your business. Twitter is incredibly fun, and incredibly useful, but it's just one part of your overall marketing message.
As you start to use Twitter, set those limits for yourself and figure out a game plan. That will help you use it as effectively as possible, so you can start marketing and getting more traffic and more money.
Some people are concerned that if they open one Twitter account they will not be able to open another Twitter account. Fortunately, many people have successfully opened multiple Twitter accounts according to the niches they are in. For example, some people might have an Internet marketing Twitter account, and then they might have a Twitter account that focuses on another niche they are in, such as parenting.
You may want to concentrate on building one follower list first before moving on to another. However, if you find that you're getting many Twitter followers and are successfully getting traffic and sales in one account, it's time to try your methods in another account. Scale it up!
It's easy to create another Twitter account. You will need another e-mail address, which is easy to get at Gmail.com or Yahoo.com. Simply put in this e-mail address, choose your username, and you are good to go. This is helpful because you want to really match your marketing and networking to the right people. If you have a list full of people from hundreds of different niches, it will be very hard to match this kind of marketing. Doing so in different niches is really the best choice you can make.
Unfortunately, it can become quite overwhelming to manage all these different accounts. That is when you'll want to make use of some of the automated tools and methods out there that help you manage multiple accounts. In fact, there's a product available that is very comprehensive and includes a method for managing more than one account. For the savvy marketer, this is actually a must!
Figuring out whether you can open up different Twitter accounts is just one thing you need to educate yourself on if you want to dominate your niche on Twitter. You do need to be careful about automated methods and building many different Twitter accounts very quickly, because that will definitely raise a red flag in the Twitter system. You want to work with the system, provide value, and develop a good Twitter business model in order to make as much money as possible and drive as much traffic as possible to your website.
If it fits into your current business model, open another Twitter account! This'll be a great decision that will help you to drill down into different niches and master all of the ones you decide to target.
Dominating a niche with Twitter is something many people dream of doing. This works well when many people in a particular niche are on Twitter — at this moment this includes the younger generations. This has been brought into the mainstream by celebrities like Demi Moore, Ashton Kutcher, and Oprah. This is a great thing for you because you really can dominate your niche with Twitter, as the chances are good that several thousand people in your niche will be on the social networking site.
The first you need to do is develop a good profile. This should be relevant to the niche you are trying to dominate, and should link to a relevant site. You can also insert your profile picture, which will help instill visitor confidence — or you can add a related avatar. Adding one that is related to the niche you are in is a great idea as people will be able to relate to it.
After you have developed a good profile, it is time to get followers. You can simply follow the people who are following the most popular people in the niche. Many of these people will follow you back. Then, you want to start tweeting! Be very personable and on topic, especially in the beginning. Interested people will click over to your profile to see what you have to say, and some of these people might even convert into sales.
Gradually, you can start marketing your product or your website. If you have something related and relevant to say, simply link to it. As you start to gain people's trust, and they start to recognize your name, you will likely get more sales and traffic. It's also a great thing that the more followers you have, the more followers seem to find you. That's because you'll show up on top Twitter lists, as well as in the lists of people who follow you.
Dominating your niche on Twitter is very easy to do — especially if you are a fast mover. Many marketers and business owners have not figured out that this is a great platform to market and get traffic, so it's time for you to take the lead. Once you do, you'll find it is quite fun and addicting to use this micro-blog system, and it can lead to some great sales and traffic for you at the very same time. What could be better than that?! Dominating a niche with Twitter is within your reach.
There are many different ways you can make money on Twitter. You need to know what your business model is and how to set things up. For example, some people tweet direct affiliate links on Twitter. This is sometimes frowned upon by others, but it may not be a problem depending on the niche you are in.
Another way to make money on Twitter is more direct. You can simply tweet a link to a product you are selling. Yet another method is to tweet a link to an opt-in page so you can build a list. This list will then be full of people you can easily contact any time you want in order to make more money. Simply set up a squeeze page with a free e-book (or whatever you'd like) to give away to entice people to join your list.
Some people tweet links to their blogs or websites where they have Adsense or cost per action offers. This can be a good way to make money, depending on who the people in your niche are. Obviously, you'll need to match the market to the product you are trying to promote. Once you do that, and add value for the people who follow you, it'll be easier than ever for you to make sales!
Of course, it's important to realize that the more traffic you have, the more visitors and sales you are likely to get. That is why, in addition to networking and marketing, it's important to focus on getting as many followers as possible. In previous parts of this series we discussed ways to get more followers. Hopefully you are still making that your mission, as it is very important. The more followers you have, the easier things will be for you to make money online!
It's important to test and track things as well. You may find that certain types of links work well on Twitter and others do not, depending on the niche you are involved in. People in one niche might respond to affiliate offers better, while people in another niche might respond to joining an opt-in list more readily.
Doing a little bit of market research and seeing what other people in your niche do is a great way to earn more money on Twitter. Who knew that such a fun social networking tool could be such a profitable money generator? Many people are earning full-time incomes on Twitter, so it's time for you to join that trend today.
Both social bookmarking and article marketing are commonly used by marketers for a variety of purposes. Primarily, these are concentrated around the twin aims of either:
1. Increasing the amount of traffic to a website, or
2. Boosting its ranking with search engines.
Needless to say, the second aim also inadvertently ends up helping the first, which is why both social bookmarking and article marketing are such attractive options, and are so widely used nowadays.
However, when you combine both of these techniques, you're going to be able to achieve far greater results than if you were to just use them individually.
Essentially, social bookmarking is primarily a form of building backlinks. Admittedly, it can be a good traffic source in its own right, but only under very special circumstances with very specific types of content. In terms of backlinks though, there are very few ways of building up a large quantity of backlinks in such a short span of time.
On these same lines, article marketing also has a similar dual purpose too, only this time, article marketing is a much more effective traffic source than social bookmarking. In fact, if used as a traffic source, it can also act as a ‘pre sell’ of a conversion, which makes it all the more powerful in its own right.
Due to this, the best way of combining both social bookmarking and article marketing is to let both play to their inherent strengths. In other words, article marketing should act as the traffic source, since it is good at playing that role, while social bookmarking can be used to boost the articles ranking with search engines, by building backlinks to it.
To put it simply, what you should be doing is publishing articles that are designed to garner traffic, and then once they’re up on article directories, you should build social bookmarks to the article.
Do so, and you’ll notice that your article is listed faster on search engines and ends up ranking higher than it otherwise would. As a result, you’ll end up having more traffic viewing your article, which in turn will mean more traffic clicking on your backlink and heading over to your website.
See how this is going to multiply your traffic results by an enormous amount?
Of course, for this to work well, you’ll need to be able to write articles that are convincing enough to ensure that the extra traffic you get to your article is going to be channeled to your website effectively.
But if you can pull that off, you’re pretty much home free, and on the road to achieving a thorough success in terms of pulling traffic to your website.
From there on out, what you do with the extra traffic you’ve attained is up to you, and you can turn those traffic numbers into profit numbers then you’re going to be appreciating the full value of combining article marketing and social bookmarking!
Many people who are new to Twitter wonder how often they should market. If you've been on Internet marketing forums, then you know that this is a topic of hot debate. Some people think it's fine to market whenever you want on Twitter. Other people think you should never market and that the site should just be used for social networking purposes.
As part of defining your Twitter business plan, you need to decide what is right for you. If you would rather just showcase what you have for sale — by all means do so. Just realize that your conversions might be lower than those who take the time to develop a relationship. Some people wonder what exactly it means to have a relationship on Twitter. Obviously, if you have thousands of followers the chance of you being able to keep up with the conversation in its entirety are slim. However, you can reply to people, follow interesting people, offer valuable content, and more in order to become a respected Twitterer in your niche.
Once you take the time to network, people will be very responsive when you decide to market something. You can easily get traffic and sales once you start doing this! That's because people are most likely to purchase from someone they know and trust. Even though it is online, and is micro-blogging, people feel like they get to know you over time from your tweets. They'll know about your business, what you're up to, and what your personality is like. That can make a huge difference when it comes to dealing with you over a competitor in your niche.
That doesn't mean there is a magic formula as to how often you should market and how often you should network. Go with your gut, and examine what other people in your niche seem to be doing. Often they are doing what many followers seem to really enjoy, so you can emulate what they are doing and put your own twist on it.
Over time, you may find that your Twitter strategy changes. That is just fine! The only important thing is that you get started networking and marketing on Twitter as soon as possible. This is a golden opportunity, as the site is growing over time, and it can be an excellent way to reach targets in your market. Marketing on Twitter can be an excellent strategy to earning more money!
If you've been following many people on Twitter, the chances are that some of them are not following you back. This becomes a problem when you reach Twitter's following limits. If you are following too many people who are not following you back, they will restrict you from adding any more followers.
This can be a problem! That is why you want to use sites such as Twitter Karma, which will show you who is following you and who is not. After a reasonable amount of time, you may want to un-follow people who are not following you back. This will open up your account to follow more people, who may follow you back.
Once you get enough followers, this will not be an issue for you. Your goal should be to become one of the most followed people in your niche. That'll really help you corner the Twitter market in that niche, and your number of subscribers will just grow over time.
You can also follow people manually by going into your Twitter account. However, it is much easier to make use of one of the tools that are out on the market. Thankfully, there are some IM'ers that have written an ebook covering everything there is to know about Twitter — including how to get many followers and how to quickly unfollow those who are not following you.
Since you don't have time to spend all day on Twitter, this is great news for you. Instead of manually unfollowing people, you really can do this on autopilot. Simply make sure you have invested in your Twitter education, and you'll easily be able to dominate your niche with this hot social networking platform.
It's not that you don't want to follow the people who are not following you — but you really do need that space. Do not feel bad for unfollowing people, as it will help you grow your business. Perhaps you will find them again, or they will find you, and you can follow them at that point.
For now, just keep your eye on the prize and realize that you need to grow your Twitter account into the thousands in order to see the level of traffic and sales that you desire. Twitter is so incredibly popular, and it will only become more popular over time. Take advantage of this by dominating Twitter in your niche.
Getting followers is a huge concern for many people. Not having any followers means you won't get traffic, or make any sales. People who are new to Twitter often struggle with this, and wonder what to do with their one or two followers! Well, the first step is to find someone who is popular in your niche and begin to follow their followers. That is because around half of those people will follow you back. This is a great, easy start that many people do not think of.
Of course, that method can take quite a while to do. Some people just do not have enough time to sit there hour after hour adding followers. Sometimes it's best to be able to just get in and get out with Twitter, and that's not possible if you have to add followers one by one. That is why there are several tools that have been developed and released to the market place. Some of these tools will auto follow people for you, or select people to follow based on a set of criteria — for example, it will follow anyone who tweets a certain keyword. This hands-off method is a much faster way of building your list of Twitter followers, and is a good method.
This is something that has to develop over time. Twitter has been carefully monitoring how people build their accounts, so you want to tread lightly as some people have had their accounts deleted. Just be sure that your ratio of people you are following to people who are following you back makes sense and looks completely natural. Over time, you will develop a larger list of followers and it will just continue to grow over time. Popular Twitter followers seem to just get more and more followers since you'll be on some top follower lists. This is a great thing that can help generate more traffic and more sales!
As a marketer, having followers might seem like it's at the base of your business. However, you really should be developing relationships with the people you follow and who follow you back. Finding these followers in the first place is the first step to successfully adding Twitter to your business model. The next step is developing an effective marketing strategy and learning how to use Twitter to drive traffic and make sales. There are people making thousands upon thousands of dollars per month with Twitter — and now you can try and do the same.
It's unfortunate that some people are using Twitter as a spam tool. That's why it's essential for you to understand the difference between spamming, marketing, and networking on Twitter.
First things first — why are you on Twitter? If you're an Internet marketer, the chances are good that you hope to either make sales or generate more traffic to your website. There is nothing wrong with this, but it is important to understand that the way you go about this can either make or break you in the world of Twitter.
Spamming is basically when you auto follow a bunch of people and only add affiliate links. This is not spamming in the true sense of the word since that deals with e-mail and unwanted solicitation, but what matters is that many people consider this to be spam! People will quickly unfollow you and all your efforts will be wasted.
Marketing on Twitter is when you occasionally present products for sale to people who will be interested. This works well if the people who are following you are in the niche you are presenting the offer in. That way they'll be very targeted and will be interested in what you have to offer.
Networking on Twitter is what you do to gain friends in your niche. You won't directly make sales from this, but it is a great thing to do for your business. Networking can help you develop affiliate relationships and JV relationships. It also helps get your name out there so people in your niche are familiar with you when they run across your product in the future. There are incredible opportunities that open up as a result of networking!
Before you get started using Twitter, it's best to define what your business model is. This will help determine the kind of tweets you put out, as well as the offers you present. Of course, you can use a mixture of marketing and networking, but never spamming! Always add value and your customers will come flocking to you. When you add value, people will definitely look for your tweets and will want to subscribe to your blog or website.
Twitter is an amazing tool when it is used properly. The good news is that there are many tools out there that can help you build a large list, and add relevant content. Gone are the days where you had to rely on articles to generate content — now you can micro blog and develop real relationships with people in your niche!
Since you've joined Twitter, you might be wondering if it can actually help you drive traffic to your site. At first it can seem like a daunting proposition, especially if you do not currently have any followers! However, once you have followers you can absolutely drive a ton of traffic to your website with Twitter.
The first thing you need to do is gather as many followers as you can. Please remember that Twitter does have a limit on this, and you need many people to follow you before you're able to follow more people. Once you have followers, it is as simple as putting up a link to your website. People are on Twitter every single day, and you are likely to get many clicks to see what you have to say.
That means that when people land on your page, they need to be intrigued. This will help bring people into your funnel, and get them interested in your blog or website. Be sure that it is relevant to the niche your Twitter account is based around. That way, you'll be getting more targeted prospects who are interested in what you have to say.
It is basically a numbers game. The more followers you have, the likelier it is that you will get traffic to your site. That is why there have been several automated tools developed to help you get traffic. Some of these will auto follow people for you, making it so that you do not have to sit there and click people to follow. This is a great timesaver, but please be aware that Twitter seems to be cracking down on such methods.
There are also sites that will help you generate content. For example, one product helps you set up content with Google for free, and it's completely legal to use! Using highly relevant content in this way is very hands off and can generate a lot of interest in the things you have to say. Be sure to keep it a mixture of information, personal details, and sales messages and you're sure to get a lot of traffic.
It sort of works at a snowball effect. At first, it can seem slow to gather these followers that will give you great traffic. Then, the snow ball slowly builds and you'll have many more followers who are all visiting your website. This is a great thing that can lead to some great profits for you.
Twitter is amazing for your business! It's a great way to catch up with friends in your niche, get your name out there, and generate business. No matter what your niche is, there is a way for you to use Twitter to generate business and traffic.
The first thing you have to realize about Twitter is that it's not a tool to spam with. You cannot just post affiliate links and product offers all day long! It is all about building relationships and gaining the trust of your market. More people than ever before are using Twitter, thanks to celebrities like Oprah and Ashton Kutcher. They have gotten the mass market interested, which is better than ever, since you'll get far more leads for your business then you have ever thought possible.
First things first — you're going to need to set up a Twitter profile. Choose your username, add a picture, and insert information about your website. Then, as you gain followers, they will likely visit your profile and possibly visit your website. This link back to your website also counts as a back link — which is great for search engine optimization purposes.
The next thing you need are followers. Post a link to your Twitter account anywhere people in your niche might see it. This could be on your website, in your signature file on forums, and many other places. One of the easiest and fastest ways to gain followers is to find a guru in your niche and to follow their followers. Usually around 50% of those people will follow you back. You can easily get to know these people, and you know that they will be interested in your niche since that is how you found them!
Figuring out how personal to be is another issue that some people are concerned with. You can be as personal as possible if you'd like! Some people Twitter about what they ate for breakfast, what their kids are doing, and a variety of other things. This type of thing humanizes you, but you have to determine if this is something your market will respond to. Keep in mind that many people are on Twitter to network with friends, and are not expecting sales messages. That's why you'll want to casually mention your business, or link to an article of interest on your site.
Once you get followers into the thousands, business will probably really pick up for you. You can instantly drive traffic and sales with a small Twitter message. Nothing could be easier!
While Twitter can be used as a great social environment for making and staying in touch with friends, it can also be used as a source for self-promotion and gaining new clientele by those who own an online business. The popularity of Twitter makes it a valuable resource every service provider should add to their marketing arsenal. The amount of people who access the Twitter service on a daily basis is immense and the chances that some of those people will need your services at some point or another are high. Here are five simple ways that service providers can connect with potential clients via Twitter. [Read more…] about 5 Easy Ways Service Providers Can Connect with Potential Clients via Twitter
Twitter is a social networking tool, built to, well… socialize and network with others. Many businesses have caught on to this nifty network marketing tool. Since then Twitter has exploded as an easy to use, online platform that can be expanded to help develop branding, promote products, and keep clients in sync with what is happening on the forefront of your business.
There are a few different rules businesses must follow when networking on Twitter, but for the most part, things work the same as they do for an individual user. Here are a few things to think about when using Twitter as a business tool. [Read more…] about Business Rules for Socializing on Twitter
One of the most highly touted social networking sites on the Internet right now is Twitter. One of the reasons it's so highly touted is that to incorporate Twitter into your daily business is almost too easy. The following ideas will help you to incorporate this service into the marketing efforts of your business on a daily basis. [Read more…] about Tips for Incorporating Twitter into Your Daily Business Routine
If you've been around the social media circuit for any time, you know Twitter is the phenomenal micro-blogging platform revolutionizing the way people network and market their business. Twitter gains somewhere between 250,000 and 500,000 new users every month. The recently elected American President, Barak Obama, made Twitter a household name as the political pundits across the country marveled at the way his campaign team used the tool to reach millions of American's with Obama's message.
For all the people using Twitter effectively, there are also huge numbers of people who either don't make good use of it at all or who try to overpower the platform and its users with unwanted spam.
Here are three of the best business practices for using Twitter effectively: [Read more…] about Best Business Practices for Twitter
Imagine you are in a conference where you just heard one of the most profound quotes and you want to Twitter it. Maybe you’re riding down the road and see the funniest billboards that you know will make your Twitter friends roll with laughter. Oh wait; you don’t have your laptop. You do however have your cell phone. If only there was a way to tweet these and other things when you’re computer wasn’t available. Guess what, there is. [Read more…] about Using Twitter on Your Cell Phone
Twitter seems to be a major buzz word and you know what? It should be because it is a good way to reach your audience and gain a whole new audience. You can use your blog to garner the power of Twitter for more traffic, sales, and valued relationships. [Read more…] about Setting Up a Twitter Feed on Your Blog
Micro-blogging is a good thing and using Twitter makes it even better. However, Twitter will never take the place of a blog. The bottom line is that Twitter is not a full fledge blog. It is simply a way for you to get your words out to the masses in a more expedient manner. Let’s take a look at some of the reasons Twitter will never replace a blog. [Read more…] about Why Twitter Can't Replace a Blog
Oh Twitter how I love thee! Although you might not hear those exact words said very often online, you know it’s true when you login to your Twitter account or visit someone’s blog. With the emergence of WordPress plug-ins like “TwitThis” and the various twitter badges found on numerous blogs throughout the Internet, it is obvious people adore Twitter. Just what is it that makes this social networking site so lovable? Let’s find out.
[Read more…] about What Makes Twitter So Hot?
One of the newest social networking sites is Twitter. It sounds like a movement birds make. In fact it is a quick way to send messages to your favorite people via the Internet. Due to its popularity with people all over the world, many entrepreneurs wonder if Twitter can actually help them grow their business. [Read more…] about Is Twitter Useful for Business?
Many people look around for good marketing tools to help spread the word about what they do and the Twitter service is gaining a lot of ground as one of the most popular ways to market your online business.
For those looking to gain more clients, Twitter is an awesome way to do so. The best part is that it really isn’t all that hard and doesn’t take a ton of time or money to do so. [Read more…] about Why Twitter Is an Easy Way to Gain New Clients
MySpace first came to the attention of many parents because their kids were using it. But, MySpace is not only for kids but also for the innovative business owner looking to create a following on the Internet. You can easily find friends on MySpace, but also build a compelling profile that attracts business associates.
[Read more…] about Networking on MySpace
Whether you are just getting started with an online business or you have been around for a while and looking for a new way to network, have a look at Twitter. Part chat program and part tiny blog, you will find that the Twitter interface is one that can change the way you interact with your current customers and potential customers worldwide. Here are 5 reasons Twitter is a powerful marketing tool for online business owners like you. [Read more…] about 5 Reasons Twitter is a Powerful Marketing Tool
We hear about people creating Facebook pages and that someone found someone else on Facebook. But what exactly is Facebook all about and does it have any benefits for us? Read on to find out about Facebook and if it indeed does something more than enhance your social life. [Read more…] about What is Facebook All About?
Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well. [Read more…] about Using YouTube for Viral Marketing
Social networking is no longer a buzz word, but an Internet phenomenon. It represents a way for people to interact without traveling half way around the globe or even leaving their home’s comfort. Read on to find out exactly what social networking is and its potential to enhance your life. [Read more…] about What is Social Networking?
WordPress is one of the main choices for a blogging platform on the Internet today. Twitter has quickly become the hottest micro-blogging application. So can you imagine what occurs when the two meet and marry? A partnership that creates a most wonderful thing – that’s what!
Well, maybe not wonderful but then again it all depends on how you look at it. With the proper plug-ins you can create an awesome social networking tool since both Twitter and WordPress are both strong contenders in the social media arena. Let’s take a look at some of the most popular Twitter plug-ins that you can use on your WordPress blog to create a social power house match made in heaven. [Read more…] about Popular Twitter Plug-ins for WordPress Blogs
Most likely the biggest mistake that marketers make when using Twitter for their business is not grasping how it is supposed to be used for that purpose. That misunderstanding leads to a few problems that don't get them bottom line results like they were hoping for. Don’t be fooled either, just because this article is about a specific social networking tool, doesn’t mean that it only applies to Twitter. In fact it can be applied to many forms of social networking sites.
Here are just a few no-no’s that business owners all too commonly make when using Twitter. Are you committing any of them? Take the time to make sure by reading on.
One big mistake that people make when using Twitter for business reasons (or who think they are using it for business purposes) is getting caught up in the “commotion” there. It's important to do some talking at Twitter because that is a form of networking in and of itself which is vital to business professionals. However, the talking you do should be succinct, to the point, friendly but professional.
As a marketer, your objective at Twitter is not to make new best friends or get dates; it should be to establish relationships that will lead to others desiring to do business with you. Now don’t misunderstand this. You don't want to be manipulative. The objective is to keep the talk laid back and not beat people over the head with pleas or demands that they visit your websites.
Another big mistake that marketers make when using Twitter is posting tweets that are irrelevant or drive people away from them. You can be funny, playful, personal, or serious, but what you type in for your message has got to have meaning and substance and be one that will attract others instead of turning them away. It’s also ok to state your opinions on things, but be grown up about it and never type mean, obnoxious tweets or messages that are prone to start too much controversy. For the most part, Twitter is a very friendly and open-minded community, but do realize that not everyone will agree with you on certain issues so if you find you are very opinionated on certain hot button subjects, it might be best to avoid those particular matters. As they say, you catch many more flies with honey than with vinegar.
Yet another error people make when using Twitter in business is that they include their website links in too many of their messages. Yes, in order to use social networking sites effectively for business you have to include links to your business, but don’t do it so much that it becomes annoying or seems manipulative. One or two link backs per day is plenty; any more than that will more thank likely be considered overkill.
A related big mistake that people make with Twitter is posting way too many tweets per day. Not only does this take too much time away from their business, but once again they seem heavy handed or self-centered to the community. Five to ten new Twitters per day is plenty. Once again, make sure that you really have something to Twitter about, not just some words to throw up because you want to hear or in this case, see, yourself talk.
Finally, some marketers give up on Twitter too soon because they aren’t seeing the results they’d hoped for quick enough. Remember, persistence is what pays off with networking, and networking on the Internet is no different. Twitter away for a while before you start expecting steady or big results.
Twitter is a useful tool for any business, but without a proper profile, the business has no identity. Make sure you take the necessary time to design a useful, branded and interesting profile so when you ask someone to be your friend; they don’t have to think twice.
“Hi, do you want to be my friend?” Thousands of people ask each other this on Twitter every day by following someone. The first thing most people do when one of these requests shows up in their inbox is check out the profile of the person asking. Because unscrupulous marketers find a way to spam any electronic program available these days, and abuse the flow of information by sending unsolicited requests through automated programs, you need to take the time to check out their profile, rather than blindly following everyone who follows you first.
When a person begins to follow you on Twitter, try to get a feel for them. Who are they? Do you share common interests? Is there something there that could turn them into a client at some point? These are all good questions, but you must remember- they are asking the same thing about you when you follow them.
Your Twitter profile is a snapshot of who you are. It’s a quick 5-10 second glimpse into your world so someone can get to know you better. When you create an account with Twitter, you can chose from one of the pre-made backgrounds or you can use one of the many free Twitter-related tools to custom design your own. If you are really serious about branding yourself or your business on Twitter, and have a few bucks to spare, you can opt to have your Twitter profile custom made by a professional, just like a website.
Here are a few tips to think about when designing your Twitter profile.
Keep it neat – Too many items on the page, just like a website, distract the viewer’s eyes from the content of the profile. Keep it simple and say what you need to say.
Keep it consistent – Make sure your profile, and the wording in it, is directly in line with your brand, marketing campaign and other areas of your business you want to emphasize.
Keep it short – Remember, you only have a few seconds to show off what you have before someone makes a decision whether or not they want to follow you back or follow you at all. Keep your point short and sweet.
Keep it useful – What do you offer? How can they contact you? Where can they find samples? Make sure your Twitter profile is as useful as possible. People don’t like to hunt for information.
Keep it interesting – Give your viewers a reason to talk to you. Ask them a question, make a controversial statement, do something small to get them into a conversation with you so you can determine their needs.
Include links to your websites or even a freebie they could download.
Twitter is a useful tool for any business, but without a proper profile, the business has no identity. Make sure you take the necessary time to design a useful, branded and interesting profile so when you ask someone to be your friend; they don’t have to think twice. There are many other ways to pump up your Twitter profile, but if you follow the six steps above, you will be on a good path to developing a healthy brand.
If you are using Twitter to market and promote your business, you're likely concerned about how much time you spend on the website every day. It's a bit of a catch-22 situation. In order to get the most out of your networking efforts, you need to carry on conversations with people and do more than just pop in long enough to make a comment and move on. However, if you spend all your time on Twitter working on building relationships, your business isn't going to be around long. So what's an entrepreneur to do?
No problem. There are several desktop applications you can utilize to communicate via Twitter without having to stay on the website all day. These handy little programs all work in similar ways, but some seem to be more popular than others.
One of the most popular Twitter applications is Tweet Deck. Tweet Deck offers the flexibility of using columns to break down your tweets into categories. You can set up groups of followers and label them, so only those particular tweets appear in that column. By default, Tweet Deck gives you three columns. One is for your Friends – meaning all the people you follow. One is for your @replies and will show every message using your user name preceded by the @ sign. The third default column for Twitter is the Direct Messages column, which shows all of the private messages you both send and receive.
You can choose to add new columns simply by clicking on the icons found at the top of the Tweet Deck page. When you click on the group button, for example, a new column is created as well as a list of your followers. You simply check off which followers you want to add to your group, give the group a name and voila! You now have a column exclusively for tweets from your chosen followers.
You can also add search columns to Tweet Deck. With the search column, you type in your keyword and you're off and running. Every time someone tweets with that keyword, it will show up in your column- whether you are following that person or not.
Tweet Deck is great for breaking your Twitter stream down into manageable chunks of tweets. When you are following hundreds or even thousands of people, it can be easy to miss the message sent out by your particular favorites. With the groups function, this is no longer an issue. It's easy to add new people to your group with Tweet Deck as well. When you see a tweet you like, click at the bottom of the little window the tweet is in. This will take you to a temporary column holding their profile. At the bottom of their profile, you have the option to follow them and to add them to a group.
Tweet Deck minimizes to your system tray and sends up a little pop up window to the upper right hand corner of your screen when you receive new tweets. You can set it to make a little chirp to notify you or you can turn the sound off.
Tweet Deck is a nifty little desktop application to help you stay in touch with all your Tweeple, without having to spend your day on the website filtering through messages you don’t need or want to see.
As more and more people (to the tune of 2.5 million users a month) are using Twitter to develop social and business networks, more and more software geeks are getting in on the fun by developing analyzers and statistics tools, among other applications, to help show your status and to enhance your Twitter mojo. While some of these tools are just for fun, others are taken rather seriously by people who interpret the data to find new ways to build their following and influence.
Here's the low down on a few of the more popular tools being used to analyze a person's Twitter activity.
1. Tweet Later – Tweet Later lets you set up a tweet or a series of tweets and schedule them for broadcast later. While this flies in the face of the interactive nature of Twitter, many people find it convenient for times they want to announce something at times they will be unable to do so manually. Tweet Later will also let you automatically follow anyone who follows you and you can even automatically send a welcome message to your new followers.
2. Social Too – Social Too will also give you the option of automatically following people who follow you as well as send them a welcome. Social Too sends you an email each morning with a list of all the people who followed or un-followed you the previous day.
3. Tweet Beep is a service that sends you an alert whenever your chosen keywords are mentioned. You can use Tweet Beep to monitor when your name, your brand or your competition is mentioned. Tweet Beep can also keep an eye on how often your URL is mentioned, even if it's used in a shortened URL.
4. URL Shortening Services – Because Twitter limits you to only 140 characters per tweet, posting a link to your website can be troublesome. There are several services, such as budurl.com or tinyurl.com that let you type in the URL of any site and will then shorten it into a clickable URL that uses fewer characters.
5. Tweet Stats is a hub for analysis of Twitter trends. Tweet Stats will show you a graph of your tweets per hour and per month. You can see which days you tweet the most in a Tweet timeline and you can also see your reply statistics.
6. Twitter Counter is a widget you can add to your profile, blog or Website. It provides the quantity of your followers by week, month and quarter. Twitter Counter will also predict the future number of your followers based on your average gains/losses.
7. Twitter Grader is a very popular stat tool on Twitter. Twitter Grader looks at the number of your followers, the power of your network, the frequency of your updates and the completeness of your profile and gives you a percentile score.
These are just a few of the services designed to help you use Twitter as productively as possible. While they can all provide you with useful information, its important to remember that they can all have incorrect data available to them as well. So ultimately, let the effectiveness of your Twitter time be determined by the interaction you have with others and the results you get with you business.
Paulwillshowu is now following you on Twitter. Does this name look rather fishy to you? It should. This is an actual user account on Twitter that was suspended due to strange activity, which probably means the person (or program) who set up this account was going to use it for the sole purpose of spamming the Twitter stream of flow.
Your user name on Twitter is the first impression people have of you. Even before your profile or any of your tweets are read, your name can be a big clue to who you are and what your purpose is. Many people decide to use their name such as JohnSmith as a username. Using your real name can let other people know a real human is trying to get to know them, rather than a program that is just trying to push a product on them. This isn't always the case, of course, but your real name can be the perfect choice for your username.
A business is a little different on Twitter, but can follow the same rules. Comcast Customer Support, for instance, has ComcastCares as a username. Many businesses decide to use the business name as the sole account and the employee’s first name followed by an underscore to denote single users within that business. For instance, back to the Comcast example, you could have Jane_ComcastCares as an account for Jane.
Your user name can be a difficult thing to come up with, especially if you have a common name or don’t feel comfortable using your given name on the Internet. A simple, yet memorable, name is always best. Here are a few tips when deciding on a user name to employ for Twitter.
Go solo – Choose a name that can be used across many platforms. Chances are, if it isn’t being used on one, it won’t be used on other sites either. This helps people looking for you to find you easily. If they know your username on Twitter, then they can find you on LinkedIn as well. It's a simple way to add to the branding of your business.
Personal – If you have a common name, instead of using underscores or numbers, (which makes it look like you didn’t spend much thought on your name) try using initials or different combinations of your name.
Length – The shorter the better. Remember, you only have 140 characters. When someone wants to reply to you, your name takes up a portion of those characters. If your name is 40 characters long, you're limiting their ability to respond. Lengthiness also makes getting the spelling correct harder if someone is using a mobile device. Keep it short and sweet.
Characters – Try to avoid the use of special characters such as $, _ and %, as well a numbers. These characters are typically used by bots trying to spam the system and people tend to shy away from incoming requests. This also makes replies difficult from a mobile phone. How long does it take you to spell out @$horty_179 on your key pad? Chances are many folks won’t want to waste their time even replying to your tweets.
Spend some quality time deciding on your username. Make it personal to you so it fits your style, but also make it unique and keep others in mind. Follow these few steps and your Twitter name will be created in no time. Then all that's left to do is to get out there and start tweeting.
When you are building your Twitter network, one of the big things you need to consider is who to follow and who not to follow. Some people follow everyone who follows them, but if you are using Twitter to grow and promote your business, you will need to have a bit more strategy than that.
If you intend to connect to people who will purchase your products or services or enhance your business in some other way, indiscriminately following anyone who follows you isn't going to cut the mustard. As with any other marketing strategy, you need to develop a targeted group of followers on Twitter if you expect to earn any money from them. No one's business product or service appeals to everyone and if you try to market yours to the whole of the Twitterverse, you're wasting your time and your effort.
So how do you decide who to follow and who not to follow? There are a few tricks you can use to choose your followers in a more selective manner in order to market your business most effectively.
Look at a potential follower's Twitter stream. Go to their home page and read their Twitter stream for a page or two. What do you see? Are they constantly promoting themselves? You may want to take a pass. Do they provide useful links to other people's websites? They could be entertaining as well as helpful to your business. Do they talk about things pertaining to your expertise? Common interests are a definite plus when choosing a follower, so you may want to give those with similar interests a chance.
Look at who is following them. Every profile page has a list of the person's followers. You can click the link on the upper right hand side of the page that says followers or you can move through the grid of photos further down the page. Look for followers you have in common. This can be a good indicator of mutual interests. Look for high profile people in your field of interest. Many of the biggest names on Twitter only follow people who are relevant to their business. This doesn't mean to imply it is a good decision, but it could lead to some influential or at least interesting people to follow.
Follow the public Twit stream and look for people who are interesting, funny or helpful. Click on their username to get to their profile page and look around a bit to see if they sound interesting to you.
Use Twitter search. At the bottom of the page is a clickable link to Twitter search. Once there, you can enter in a key word or phrase and click search. You will find all the recent replies using the term. If you use a relevant key word, this can be an excellent way of finding followers interested in your business.
Try an off-site service like Twitter Grader. Twitter Grader will rank the reach and authority of your Twitter username based on how many people you follow, how many follow you and how many updates you have made.
While this is interesting information, the truly useful feature is the list of suggested followers Twitter Grader will provide to you. Based on common interests and common followers, you will find suggestions of people in your area of expertise. Now, here's the trick: it may not be the most useful to you to simply follow other people in your industry; although you can network that way quite productively. However, you may just want to go to those suggested profiles and see who THEY are following and who is following them.
While none of these methods of finding followers on Twitter is fool proof or offers any guarantee your business will increase, they are all great ways to find some interesting new people to meet and potentially do business with in the future.
Networking is one of the biggest buzzwords in the business world these days and with good reason. If you aren't actively networking, you aren't making those connections to your next business venture, your next client, and your next big (or small) windfall.
What is networking?
So what exactly is networking and how do you do it? You can find thousands of seminars, programs, masterminds, insider’s groups and a hundred other “guru names” that will teach you all about networking for a super low, one time payment of only $$ (insert big buck amount here!)
I'm going to let you in a little secret: Networking is simply a matter of getting out there and letting people get to know who you are. That's it. All there is to networking is to meet the people. You really don't need to wait for some super-exclusive big name expert to teach you how to network before you begin.
You learned it all in kindergarten: Play nice, share and make new friends.
Based on its exponential growth, Twitter is the number one place to get out and network. All you need to do is create a Twitter account and start using it. Use your business name or your real name for your Twitter username and upload a real picture of yourself. Plug in the link to your site or blog and create a quick little bio that tells folks who you are and what you do.
Next, post a few tweets saying hello. Offer up a pearl or two of wisdom relating to your expertise. Then, start following people. Don't know who to follow? Use Twitter search (the link is at the bottom of your main page) and type in a keyword or two describing the topics you're interested in. For business, it's often easiest to begin by following people in your own field. Type in your industry and step back while you watch the results start pouring in. Click on the usernames you see and start checking people out until you find some you like, then follow those people and start interacting.
Do NOT go on Twitter and start posting link after link about your business.
Instead, share some of the insight and wisdom you have about your business. Good, juicy, useful information. Just give it away! Heck, it's only 140 characters, you can spring for it. Share links to great stuff you find on the web. Cut and paste someone else's post with “RT” in front of it. This is called a Retweet and it's an easy way to share and make new friends. We all love to be re-tweeted because it makes us feel important and special.
Yes, there are all kinds of tips and tricks to using Twitter (and other networking sites) effectively for marketing your business. A lot of the teleseminars, books and programs are worth every penny you pay for them, some even more. However, you don't need even one of them to get started using Twitter to network for your business.
If you have been on Twitter for any length of time, you have noticed people often use a # symbol at the end of their messages. This is known as a hashtag. Hashtags are commonly used as a symbol to send out messages pertaining to a certain event. These symbols were actually made popular during the San Diego fires in 2007 as a way to group news messages.
Today, just about any subject you can think of uses hashtags in order to follow a particular stream of tweeted data. They are used for promotions and contests, as well as groups of people communicating together. One common hashtag seen on Twitter is #gno, which is Girls Night Out. This group is growing every week and you can join in the fun simply by searching Twitter for #gno.
Your business can also utilize this nifty symbol in order to announce new products or projects, keep customers informed of current events going on throughout your company. You can even build your business by providing clients with a useful way to keep track of you and your brand.
By grouping messages together and providing a common thread to search upon, you and your customers will be able to track any announcements put out by your business on Twitter with ease. Hashtags also force you to keep certain key words (such as #SEO or other searchable keywords) your business might be working to develop as optimized search terms in your text. Since all Twitter messages can be indexed by Google, the use of these key words will also help your business in developing their search engine rankings.
Here are a few things to remember when creating hashtags for Twitter.
Availability – Check places like www.hashtags.org to see if the hashtag you want is already in use. If your term is available, make sure you are following @hashtags and just input the hashtag you wish to use preceded by the # mark, of course.
Relevancy – Make sure your hashtag is relevant to what you are trying to track. For instance, do not use #newyork if you are trying to sell watches in the New York area. Use something a little more specific to your business such as #FossilNY.
Memorable – Keep your hashtags memorable so customers can find them easily. Large acronyms and heavy abbreviations detract from keyword usage and they are difficult to remember. Remember, the longer your hashtag, the fewer characters you will have to use in your actual text. Keep it short, simple and to the point.
Branding – Use your hashtags to help develop a business brand. By using your tags to enhance your search engine optimization terms, your brand will be more visible to customers searching for what you offer. Remember to keep your hashtag in line with your business and business goals.
As you can see, hashtags are a great way to help build your business. Give them a shot and let your customers know you are using them too. The easiest hashtag to use is your business name. If you tell your customers to search for your hashtag they are guaranteed to have the most up-to-date information about what is going on with your business. Happy hashtagging!
Twitter is a social networking tool, built to, well…socialize and network with others. Many businesses have caught on to this nifty network marketing tool. Since then Twitter has exploded as an easy to use, online platform that can be expanded to help develop branding, promote products, and keep clients in sync with what is happening on the forefront of your business.
There are a few different rules businesses must follow when networking on Twitter, but for the most part, things work the same as they do for an individual user. Here are a few things to think about when using Twitter as a business tool.
Update your profile – Keep your profile updated and current with any new developments or projects currently in the works. This helps your customers understand where you are going as a business and it also makes them aware of any changes you have planned.
Stay professional – While it may be fun to get into a heated debate over who will win the Kentucky Derby, keep your tweeting business oriented. It is not a bad thing to express your opinion every once in a while, but do make sure that it falls directly in line with the mission statement and operating procedures of the company under whose name you are tweeting. If you are a sole proprietor, obviously you have the decision making power here, but if you are in business with others, develop a policy for how individuals will tweet.
Be personal – People like to know they are talking with actual people. In this age where digital voices prompting our actions are standard, people find great delight in the ability to communicate with intelligent human people who can actually listen and respond rather than deal with canned impersonal messages that don't meet their individual needs and desires.
Give to get – Do not, I repeat, do not, just spam your followers with announcements of new products or websites for them to look at. Converse with them, answer their questions and ask them exactly what they are looking for. Once again, be human and socialize with them. It is ok to interact with your customer online the same way you interact in a face to face meeting, just keep it professional.
Use tracking devices – Implement the use of hashtags and other tracking devices as searchable references for your customers. This makes it easy for them to follow you and your business developments. The easier it is to follow you and what you are doing, the better chance you have they will actually do it. Let your customers know when you have initiated a new search term and what those terms mean to them. Your business is about helping the customer get to your product as easy as possible. Hashtags are a great tool to help this happen.
Make their life easy – While conversing with your prospects, make sure to ask if there is anything they believe your business can do to improve – and then listen. Customer feedback is one of the most valuable tools to a business. What better way to get feedback than online when you are already in conversation with them? You can develop customer loyalty simply through listening to and responding to their opinions.
The biggest difference between a business account and a personal account on Twitter is the language and posture you present while socializing. Don’t be a machine, check your replies and messages, respond to questions and be human. Follow these simple rules and your business will develop a new social networking tool that can be used to reach thousands more clients in no time.
Twitter profiles are a window into the life and business of each user. Without a proper and effective profile, jobs can be lost, money can be washed down the drain and clients can be swayed to another profile that provides more of what they are looking for. A Twitter profile is just like a marketing campaign for a company. A proper Twitter profile should effectively provide a snapshot of your brand.
Twitter is just another tool to implement your marketing strategy on the web. As such, the same branding rules apply to your Twitter profile. Your profile does not just include the wording on your Twitter account, but also the background on your Twitter page. There are applications you can use to develop free backgrounds for your Twitter account if you are on a budget, but in order to properly brand yourself, spend the extra money and develop a personal background the same way you would for a website. It will pay dividends in the end.
Here are a few tips to follow when creating your profile on Twitter to help develop your brand.
Be Consistent – Keep your message steady. If your business is about making the best athletic shoes on the market, make sure your Twitter profile falls right in line with it. As enticing as it might be to throw up a few pictures of you fishing with some friends, keep your message relevant.
Add Pictures – Many people want to see actual pictures of who they are talking to, not avatars or logos. As tempting as it might be to put your company logo up as your profile picture, save your logo for your background and put a picture of you on the profile. This will let people know they are talking to a real person and help your marketing efforts tremendously.
Frequently Update – When you have something new, make sure you update your profile. This lets people know your business is changing and growing. Your brand depends on it. Remember to keep it a consistent message, but also to keep it filled with fresh content.
Give Readily Available Contact Information – When branding yourself or your business on Twitter, one of the most important things is to make sure people know how to get in touch with you. Be sure to include applicable links to your website or any other methods of contact you might have such as email and phone. Specify how you prefer people reach you and list your business hours, if you use them.
Stick with Simplicity – While you only have 140 characters to develop your profile, treat it as though it were SEO copy. You only have a few seconds to get your brand across before the potential client becomes bored and goes elsewhere, so be brief and chose your words wisely.
Value Time – Take your time. Developing your brand on a new social media tool can be exciting and a lot of fun, but don’t let the excitement go to your head. Take your time and if you feel yourself getting frustrated, take a 5-minute break and go grab some coffee or a soda. If you take your time, you will be able to get out exactly what you want to say. You won't need to go back and change your message 10 minutes after you have published it because you left something out or didn’t get your point across.
Branding your business took time, possibly even months. Give your Twitter profile the same attention you did to the initial branding efforts and it will pay off. Follow these steps and you will have a good understanding of how to use your Twitter profile to brand your business properly and effectively.
If you've been around the social media circuit for any time, you know Twitter is the phenomenal micro-blogging platform revolutionizing the way people network and market their business. Twitter gains somewhere between 250,000 and 500,000 new users every month. The recently elected American President, Barak Obama, made Twitter a household name as the political pundits across the country marveled at the way his campaign team used the tool to reach millions of American's with Obama's message.
For all the people using Twitter effectively, there are also huge numbers of people who either don't make good use of it at all or who try to overpower the platform and its users with unwanted spam.
Here are three of the best business practices for using Twitter effectively:
1. Use a complete profile. Twitter gives every user a profile page. Make the most of this space by uploading an actual photograph of yourself, providing your real name in your biography and offering information about and links to your website or blog.
People look at your profile page to decide if they want to follow your updates. They may also take a look when you post a message particularly relevant to them. When they get there, make sure you give them what they need to make an informed decision about your business. It may be the only shot you get.
2. Interact. Don't just broadcast. Twitter is a social networking tool with the operative word being social. Don't just blast your site information or the link to your sales page every time you use Twitter. Talk to people. Ask them what they do and how you can help them or ask about their family members or interests.
Twitter is great for conversations kept open enough for everyone to join in. General talk about a specific industry, process or training is a great way to get others involved in a discussion. If you engage in banter and chat on Twitter every time you use it, you may even find it a bit tough keeping up with all the followers you gain.
3. Share your expertise. The people with the highest rankings on Twitter are the ones who aren't afraid to give away some of their best stuff.
Share tidbits of real information related to your area of expertise. If you're a marketer, don't just push products. Instead offer tips on how to build your list or ways to help your affiliates. If you're a writer, offer tips on how to write an effective headline or what to say in an email campaign. Share enough of your knowledge to let people know you're the real deal. It's the fastest way to draw them to your website where you can sell then sell your products.
If you consistently follow these three business practices while interacting on Twitter, you are all but guaranteed to grow your business. Twitter is really all about interaction and relationships are all about give and take and showing respect. Using good business sense and common courtesy in your Twitter affairs will gain you not only followers and clients, but respect for your business as well.
Along with social networking sites, there are now a number of social bookmarking sites on the Internet. While social networking sites build upon relationships between members social bookmarking sites create connections through the types of content generated by members. It is these connections that make social bookmarking such an effective business tool for Internet entrepreneurs especially.
Maybe you have read a blog post or article on someone’s website. At the end of the article or blog post, you’ll see a host of different little pictures or characters. Run your cursor over them and names like Technorati, Digg, Furl, and Delicious pop up. What are these characters and what do the names mean?
These are links to social bookmarking sites. Social bookmarking is much like what you would do with an actual bookmark. Physical bookmarks are used to mark a page or a passage that you want to find again at some point. This goes for social bookmarking icons as well. If someone wants to find that particular article again or let others know about it, they can bookmark the address on a site and mark it with keywords for future reference.
Not all social bookmarking sites are the same. The principle is the same across the board, but some social bookmarking sites specialize in different media. Squidoo specializes in creating lenses that showcase an area of expertise of the lens owner. Flickr concentrates on photos. Some bookmarking sites deal with movie or music reviews in contrast.
Before choosing a bookmarking site, find one that caters to the content or type of business that you conduct. That will draw the most traffic to your business. If there is more than one, then join all that apply. One thing to remember is to create content that people will be interested in and use to track back to your business website. Remember that your site readers will mark your pages and posts on these sites because they find them informative and useful and think others will too.
Through quality content, a business owner can easily create a nice following of readers and possibly higher search engine rankings with the use of social bookmarking sites. For the purpose of content, look around the more popular bookmarking sites and see what others are viewing and find interesting and useful. That is the type of content you want to focus on with your websites. Investigating the more popular social bookmarking sites will make it easy to track down competitors and find out what your target market deems as useful information. Using these bookmarking sites will increase the visibility of your content and make it easier to market to your specific target customer or reader.
Social bookmarking is a simple, but effective way to bring traffic to a business website. Add bookmarking icons to your blog or website to help increase the chances of someone adding it to their favorite list of content.
Web 2.0 provides several tools for the business user and the purely personal social networker. Driving traffic to a blog, website, or other piece of information has never been more convenient than with the rise of Web 2.0 and social networking sites.
Web 2.0 is a term that’s often misused. Some people use the term to refer to a particular style of graphics design, but that’s not what web 2.0 is really about. Web 2.0 is all about user-generated content.
This means the visitors to your site generate the majority of the content on the site, as opposed to the site owner or writers creating the content. A perfect example of web 2.0 is Squidoo. Squidoo is a social network, which is a type of web 2.0 site.
Continue reading The Wonderful World of Web 2.0.
The Internet marketing industry is an isolating career at times. You work from home, usually on solo projects, and except for the occasional forum and chat room participation, you don’t have the opportunity to interact with others.
Some newbie ‘net marketers take it to an extreme level of isolation, never branding their name, watching forum posts from the sidelines, too scared to put themselves out there for judgment in the marketplace.
But networking will help you make big gains as an online marketer. First and foremost, it helps you brand your name in the marketplace.
Continue reading Networking with Other Online Marketers.
Making money on MySpace isn’t as easy as it once was. It used to be incredibly easy to make money on the site. A marketer could create a fake profile, add thousands of friends using an automated program, and then simply send bulletins out to all of those thousands of people.
Then people started complaining about the ridiculous amount of spam messages they were getting from marketers. Some people would receive dozens of daily spam offerings for everything from Viagra to ringtones to payday loans, and everything in between.
Those people started to complain to MySpace, so to salvage their reputation, they got a lot stricter about enforcing their rules. One of the first things they did was put a limit on the number of friends you could add daily. This seriously hampered a lot of people, who were used to adding hundreds or even thousands of people per day to their spam lists using those automated programs.
Then they started cracking down on bulletin spam, banning some users who abused the privilege. Users would find themselves banned within hours of sending out their first bulletin, which cause many marketers to simply give up trying to make money on MySpace.
But smart marketers found out you could still use MySpace to make a great deal of money if you used it properly. Gone were the days of sending out bulletin spam, spamming affiliate links on guestbooks, and spamming the MySpace forums. But you could still promote your offerings tactfully on MySpace.
You should offer MySpace users real value in return for being your friend. If they’re just on your list for marketing purposes, make sure you provide them with plenty of free incentives to get them to stay.
Once you’ve made friends with people, you can direct them to your own websites outside of MySpace. You could ask them to join your forum, sign up to your newsletter, or visit your blog. Once you get your friends to start networking with you outside MySpace, you’re free to market to them however you choose.
MySpace won’t interfere with your marketing efforts off their site, even if someone reports you for trying to sell them something after they joined your email list from your own private website. Just keep in mind that there’s always a chance you could be banned from MySpace for using any kind of marketing there.
Although you can greatly minimize your chances, due to their terms of service that prohibit blatant marketing, there’s still that small risk that you should keep in mind. The financial rewards generally makes it worth the risk.
Social bookmarking is extremely popular with marketers in every niche. Social bookmarking sites such as Digg, Del.icio.us, and Technorati allow users to add links to sites they like and other visitors can grab those links and add it to their own lists, making your URLs go viral.
Social bookmarking sites can be great for getting traffic to your own domains. You can bookmark your sites yourself and then hope others will share the links and in some cases vote your entries up, like Digg users will do.
If enough people vote for a particular story, it might make it to the front page of that bookmarking site. A front-page listing can mean thousands of visitors a day. But because of the very nature of social bookmarking sites, if you want to get a lot of traffic from the bookmarking sites themselves, then you have to make sure that the links you submit are newsworthy – not just your sales pitch page.
Use the news to work your site into the bookmarking bevy of links. For instance – let’s say you’re in the gardening niche and you have a site on growing tulips. A simple how-to site may not get shared a lot.
But let’s say you read an article about a the discovery by a group of scientists that says people who grow tulips in their yards are 60% less likely to develop lung cancer, then you’d have a pretty decent shot at having a lot of users in both the gardening and health demographic share your links with others.
If your sites tend to be less newsworthy and more general, then you shouldn’t worry about how many people vote for a story or share your links. Just concentrate on using the social bookmarking sites to gain backlinks to your sites.
Concentrate on bookmarking the index page of each of your sites first. Be careful not to bookmark too many of your own sites at first, since that can appear spammy – remember to bookmark other interesting sites you see that you don’t necessarily own yourself.
The key to social bookmarking is to become part of the community who shares interesting information. Create a good profile that tells a little about you. Add a picture, and if the site offers it, start building a “friends” list.
Be careful about how many links you add per day. You shouldn’t go crazy and add 100 links the day you sign up to a social bookmarking site. Keep it to ten or less per day and you should be fine.
After you’ve been a user for several weeks, you might be able to get away with up to 50 per day. Just make sure to keep bookmarking stories on other websites. Vote for a few of the stories that made it onto the first page. Bookmark a story at FoxNews.com every once in a while, or a funny YouTube video. This helps make your profile look a lot more legitimate in the eyes of the community.