Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimization. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO. [Read more…] about Basic Search Engine Optimization for Affiliate Blogs
In the race to have your website ranked highly in search engine results pages, don’t fall for blackhat marketing methods. Blackhat marketing is a term used to refer to marketing that isn’t ethical.
Instead of focusing on productive, long term strategies, those who practice blackhat marketing are looking for quick, short term results. Not only can blackhat marketing traps negatively influence customers, but they can also result in your site be permanently banned from search engines.
Since search engines are a major way of gaining traffic, you don’t want to do anything that would jeopardize your good standing. It’s important to learn what these blackhat marketing methods are and what you can do for traffic and rankings instead.
Originally, search engines ranked a site based on the number of links to it. This quickly led dishonest website owners to create a system that is now commonly known as link farming.
A large pool of webmasters would each link to other websites that in turn linked to them. If Webmaster A had fifty people working with him then he had fifty links to his site, making his site seem more valuable to search engines.
Of course, this method is no longer effective due to the increasing ability of search engine algorithms to recognize this technique. Instead, try to get links from websites relevant to your own. Contact webmasters of sites that are well written, informative and have a strong PageRank in the search engines.
Another common blackhat method is to stuff pages with keywords. This can be done by using words that are the same color as the background or by simply writing sentences that overuse the keywords.
Regardless of the method used, this is still a poor idea and search engine algorithms will penalize your website. Instead, try using keywords in your text headings, naming your website pages appropriately, setting up your permalink structure correctly, and writing well thought out sentences instead of garbled keyword rich paragraphs.
An additional blackhat method to avoid is doorway pages. These are pages that contain keywords relevant to the visitor’s search term but they contain no real information and don’t contribute to the website.
These pages might get you ranked in search engines but they’ll eventually be detected and your site could get banned. Instead of using doorway pages, write articles relevant to your business and submit them to search engine directories.
Include your website in the bio box or body of the article (if allowed) and you have another link to your website. You can also comment on blogs related to your niche and receive traffic that way. Just make sure your comments are relevant and on topic – not spammy.
USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with five basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show.
The importance of search terms, Title, Meta Description, links, and other search engine optimization tips are discussed.
Learn the secrets to making money with Google AdSense. In Part 2, you’ll learn about Google and their AdWords program.
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, Google AdSense Secrets (Or What Google Never Told You About Making Money With AdSense).
There is a reason why the WordPress platform is the standard among affiliate marketers. You can install it in a few minutes, add unique themes and plug-ins in seconds, and be indexed in the search engines within hours – even if you don’t know HTML. But the default settings for WordPress are designed for hobbyists and bloggers. Affiliate marketers whose business depends on high search engine rankings are left out in the cold. But that’s no reason to be discouraged. With a few easy tweaks, your site can become highly tuned for SEO.
Change the default permalink settings. The WordPress defaults have a date based directory of posts. This is perfect for blogger who wants to track her entries over long period of time, but it’s poison to an affiliate marketer wants to present evergreen content. Click options in your admin panel, and then click Permalinks. It’s easy to change this to a category based setting.
Pinging is a way of letting search engines and other indexing services know that you’ve made a new post. This is good. But every time you edit and update one of your posts, WordPress pings all those services again. The more you update, the higher the chances are that you’ll be seen as a spammer and blacklisted. This is bad. Ping optimization plug-ins strike a wonderful balance – getting you seen by more sites and reducing your chances of getting flagged by accident.
Tags can be a big boost to your SEO efforts if you use them properly, but the default WordPress settings make it tough to keep track of them. Most new affiliates will be tempted to give up entirely. Luckily, plug-ins like Ultimate Tag Warrior make it easier to recognize and manage your tags.
META Tags and Keywords
Items like your title, META description, and keywords are all covered by the default WordPress installation, but it’s tough to have pinpoint control of this information on each individual page. Third-party SEO plug-ins are incredibly popular on WordPress for this exact reason. It’s important to be careful with your keyword selection. The importance of keywords in webpage description has been drastically lowered thanks to SEO spam.
It’s important for your site to have links to your own posts and pages. They’re a sign that you, as the webmaster, have an interest in showing visitors other relevant things on your site. Unfortunately, you might be too busy making new content and promoting your site to spend time rereading all of your posts looking for opportunities to cross-link things. Fortunately, quality plug-ins like LinkWithin can come to the rescue, automatically pointing visitors to similar content on your website.
When it comes to generating a serious income in the online world, there are two critical things you need: traffic and a converting website. The latter can be built by hand with a smart infrastructure and some writing that connects with the needs of visitors.
Traffic’s the other half of the equation, and it’s where plenty of new marketers fall flat on their faces. Article marketing, commenting, blog posting, and making contacts in the community can be very effective, but they require consistency that a lot of affiliates can’t provide.
Luckily, paid traffic is an option at almost any budget level, and if you’re willing to invest in your business, you can see a promising return. Best of all, you’re microtargeting potential customers , boosting your conversion rate even further.
With the right offer, Google AdWords can be an incredibly powerful tool that lets you make a fast profit with a bare minimum of effort. But there are a few dangers there, too.
It Takes Money to Make Money
Google’s Adwords platform is very popular. Hosted on millions of associated websites – not to mention the Google search engine itself, it’s an easy way to instantly expose your site to thousands of searchers within a few hours. Every time someone does a search for your targeted keywords, your site will pop up in the sponsored links section – you only have to pay when people click the advertisements and visit your site.
Will Your Offer Work?
Before you commit to AdWords, get a handle on how well your site needs to perform. The first step you should take is looking at your competition. Are the sites featured in the sponsored links for your targeted keyword affiliate sites that are similar to yours, or are they full fledged products?
How high will your conversions need to be? Compare the amount of money you’ll make from a commission to the amount it costs you for a single click. You’ll need to make sure that your page converts at a high enough rate to cover your investment and make a profit, too. This generally means you need to promote high dollar products to succeed.
Staying On The Level
You also have to make sure that your site meets the terms of the PPC provider. Google isn’t a fan of direct links to affiliates or “thin sites” that just have a splash page. The easiest way to plug your site into this powerful network is to create sites that have value on their own and team the site with a powerful giveaway to collect subscribers for your mailing list.
The profits aren’t as high on the front end, but it’s instant, targeted traffic from people that are ready to buy!