Kill the Cash Cow

If your cash cow turns into a downer cow, do it a favor and put it out of its misery. Branding expert Laura Ries explains why you should start a new brand and let the old one die.

Passalong Advertising

Branding expert Al Ries explains why most consumers would never pass along most of today’s silly slogans. If you want to benefit from passalong advertising, you need to make your message in a form that the viewer or reader can pass along.

The Trouble with Double Branding

Branding expert Laura Ries explains how having a single brand name for a product is much more effective than having two. Double branding can cause confusion and one brand only is likely to be the winner in the end.

How to Create a Professional Image while Flying Solo

Many home business owners and solo entrepreneurs face a credibility challenge. When potential clients come to their website and see that it’s “just them”, they often end up leaving. People often prefer working with a large company rather than a solo entrepreneur, because they see large companies as more credible and more likely to deliver. … Read more