Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.
Marketing expert Al Ries explains the importance of positioning and categories. People file brands on ladders in the mind. What rung is your brand on? If you are number three, you are nowhere.
Branding expert Laura Ries explains why a slow start may be better than a rocket takeoff of your brand.
Branding expert Laura Ries explains how you can find your best strategy by doing the opposite of your main competitor.