When Google clamped down on article directories, everyone panicked because their own affiliate marketing articles were suddenly tanking in the search engine rankings. But some of those sites have begun to rebuild. [Read more…] about Are Affiliate Marketing Articles Still Effective?
You can build your list simply by writing articles, whether you have thought of it or not. [Read more…] about Building Your List with Articles
Internet marketer Charlie Page shows you the three steps you need to take to get more clicks from the articles you submit. The article itself educates your reader but you sell the click in the resource box. Your resource box must contain a lead in phrase, a benefit statement and a call to action.
Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you.
The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles act as fingers pointing the way to your site and driving traffic there.
Every marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products if the population isn’t made aware of what you have to offer to them.
If you were to simplify article marketing, it could be defined as advertising. That’s what article marketing does for you. Advertises your business – but it does it a lot cheaper than traditional methods ever could.
Once the articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because the same article with a few words switched around won’t pass some directories with stringent article approval rules.
When submitting to more than one directory, what happens for the website you’re promoting is that a larger net is cast into the sea of traffic than there would be if you didn’t promote this way.
People searching the Internet find your article, read the content (make it relevant and engaging), and they feel they’ve learned some important information that will help them so they follow the link to learn even more.
Different article directories will have different rules concerning backlinks. Some won’t allow them in the middle of an article and only want them in your signature while other directories don’t care where you put them.
Submitting articles to directories should be an ongoing process rather than a “submit and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.
When you write the articles (or have them written) you want to use a specific strategy. For example, if you’re writing about how to make money selling eBooks, you can write articles on the popularity of eBooks, why people buy them and the steps they can take to write their own.
You want to be careful that you give them enough information to make the reader interested and want to click on the link to head over to your site. If you write the articles in an informative way that gives value, then you’ll drive traffic to your site – but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.
There’s a whole host of article marketing software programs you can choose to use. It makes sense to use some sort of software once your article marketing grows to an unmanageable volume.
Writing articles takes time but so does going to each directory and submitting the article, making sure it’s formatted correctly, not to mention spinning the article so you get more mileage out of it if possible.
You want to find an article marketing software option that spins the one article you give it so that it can be submitted without any duplicate content submissions. You don’t want a software that uses your own email to send out submissions – because your IP address could be flagged as spam, and you could get your account closed over it!
A good article marketing software will send your content out to Ezine article publishers, not just article directories. There are thousands of potential Ezine owners who could pick up and share your article if they know it exists.
You also want an article marketing software tool that lets you schedule your submissions for a future date. You don’t want to send a flood of content anywhere so that an editor feels overwhelmed and blocks you.
There are some article marketing software programs that even do the research for you – you simply enter your niche topic and it compiles a bunch of information for you. You then go through and delete anything you don’t want.
Not only do you get to use this sort of tool for your own article marketing, but you can even create a service that makes these articles for other marketers to use – and charge for it!
There are some article spinning tools that can create 1,000 articles in just 30 seconds when you click a button. But make sure that the quality of each article is up to par – because this content will be representing you in the marketplace.
Other tools simply submit your articles for you. And you can find services to do this as well. There’s really no way they can mess this up, but make sure you verify that the articles really did get submitted by asking for the link to the publicly viewable page where the article now resides.
A few tools will have it all rolled into one – it takes your article, spins it into a number of unique articles, and then submits it all around the World Wide Web for you on autopilot. It seems simple – because it is!
Everything in Internet marketing has a strategy attached to it. Whether you’re talking about graphics or joint ventures or an article marketing strategy, you want to have a plan of attack in place before you embark on a campaign that could cost you time, money or both.
With article marketing, two primary factors are involved – quality and quantity. You can’t neglect either one if you want to have success as an article marketer. If yo churn out a high volume of crappy articles, then they won’t convert and your time will have been wasted.
Likewise, if you take too long working on individual articles, you won’t see the kind of traffic you’d hoped for that will help you generate a nice steady flow of profits. So how do you come up with an article marketing strategy that works for you?
When you’re just starting out, you can take the do it yourself route to keep costs low. But there are so many tasks you have to deal with each day, it may seem hard to get article marketing tasks finished.
Start out slow. Plan to write one article per week –that’s 400 words total. At the most, this should take you about an hour. If you find that it takes you three or four hours to write an article, then you may need to shelve your article marketing efforts until you’ve completed a course on writing for an online audience.
Once you have the time, increase your quantity to three articles per week, until you’re finally working on one article each day. That’s 365 articles a year out there working for you to pull in targeted prospects.
Rotate the type of article that you use. For instance, on day one write a question and answer article. On day two, write a story article. On day three write a list article, and so on. Each week, check the stats on your articles and see which ones are converting better for you.
Each month rotate the directories that you’re using for your article marketing campaigns. On month one, try EzineArticles.com. Then in month two, use Xomba.com, and so on. Your niche may convert better in one directory over another, so again, track the results.
At the end of year one, analyze all of your articles to see which directory and type of article you’re ranking high in Google for – and which resource box is converting into click-throughs for you, too.
The best article marketing strategy is one that provides the right balance between writing enough content and writing the right kind of content for your target audience. What works best for you may not be an exact duplicate of what works for another marketer.