When Google clamped down on article directories, everyone panicked because their own affiliate marketing articles were suddenly tanking in the search engine rankings. But some of those sites have begun to rebuild. [Read more…] about Are Affiliate Marketing Articles Still Effective?
You can build your list simply by writing articles, whether you have thought of it or not. [Read more…] about Building Your List with Articles
Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you.
The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles act as fingers pointing the way to your site and driving traffic there.
Every marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products if the population isn’t made aware of what you have to offer to them.
If you were to simplify article marketing, it could be defined as advertising. That’s what article marketing does for you. Advertises your business – but it does it a lot cheaper than traditional methods ever could.
Once the articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because the same article with a few words switched around won’t pass some directories with stringent article approval rules.
When submitting to more than one directory, what happens for the website you’re promoting is that a larger net is cast into the sea of traffic than there would be if you didn’t promote this way.
People searching the Internet find your article, read the content (make it relevant and engaging), and they feel they’ve learned some important information that will help them so they follow the link to learn even more.
Different article directories will have different rules concerning backlinks. Some won’t allow them in the middle of an article and only want them in your signature while other directories don’t care where you put them.
Submitting articles to directories should be an ongoing process rather than a “submit and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.
When you write the articles (or have them written) you want to use a specific strategy. For example, if you’re writing about how to make money selling eBooks, you can write articles on the popularity of eBooks, why people buy them and the steps they can take to write their own.
You want to be careful that you give them enough information to make the reader interested and want to click on the link to head over to your site. If you write the articles in an informative way that gives value, then you’ll drive traffic to your site – but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.
There’s a whole host of article marketing software programs you can choose to use. It makes sense to use some sort of software once your article marketing grows to an unmanageable volume.
Writing articles takes time but so does going to each directory and submitting the article, making sure it’s formatted correctly, not to mention spinning the article so you get more mileage out of it if possible.
You want to find an article marketing software option that spins the one article you give it so that it can be submitted without any duplicate content submissions. You don’t want a software that uses your own email to send out submissions – because your IP address could be flagged as spam, and you could get your account closed over it!
A good article marketing software will send your content out to Ezine article publishers, not just article directories. There are thousands of potential Ezine owners who could pick up and share your article if they know it exists.
You also want an article marketing software tool that lets you schedule your submissions for a future date. You don’t want to send a flood of content anywhere so that an editor feels overwhelmed and blocks you.
There are some article marketing software programs that even do the research for you – you simply enter your niche topic and it compiles a bunch of information for you. You then go through and delete anything you don’t want.
Not only do you get to use this sort of tool for your own article marketing, but you can even create a service that makes these articles for other marketers to use – and charge for it!
There are some article spinning tools that can create 1,000 articles in just 30 seconds when you click a button. But make sure that the quality of each article is up to par – because this content will be representing you in the marketplace.
Other tools simply submit your articles for you. And you can find services to do this as well. There’s really no way they can mess this up, but make sure you verify that the articles really did get submitted by asking for the link to the publicly viewable page where the article now resides.
A few tools will have it all rolled into one – it takes your article, spins it into a number of unique articles, and then submits it all around the World Wide Web for you on autopilot. It seems simple – because it is!
Everything in Internet marketing has a strategy attached to it. Whether you’re talking about graphics or joint ventures or an article marketing strategy, you want to have a plan of attack in place before you embark on a campaign that could cost you time, money or both.
With article marketing, two primary factors are involved – quality and quantity. You can’t neglect either one if you want to have success as an article marketer. If yo churn out a high volume of crappy articles, then they won’t convert and your time will have been wasted.
Likewise, if you take too long working on individual articles, you won’t see the kind of traffic you’d hoped for that will help you generate a nice steady flow of profits. So how do you come up with an article marketing strategy that works for you?
When you’re just starting out, you can take the do it yourself route to keep costs low. But there are so many tasks you have to deal with each day, it may seem hard to get article marketing tasks finished.
Start out slow. Plan to write one article per week –that’s 400 words total. At the most, this should take you about an hour. If you find that it takes you three or four hours to write an article, then you may need to shelve your article marketing efforts until you’ve completed a course on writing for an online audience.
Once you have the time, increase your quantity to three articles per week, until you’re finally working on one article each day. That’s 365 articles a year out there working for you to pull in targeted prospects.
Rotate the type of article that you use. For instance, on day one write a question and answer article. On day two, write a story article. On day three write a list article, and so on. Each week, check the stats on your articles and see which ones are converting better for you.
Each month rotate the directories that you’re using for your article marketing campaigns. On month one, try EzineArticles.com. Then in month two, use Xomba.com, and so on. Your niche may convert better in one directory over another, so again, track the results.
At the end of year one, analyze all of your articles to see which directory and type of article you’re ranking high in Google for – and which resource box is converting into click-throughs for you, too.
The best article marketing strategy is one that provides the right balance between writing enough content and writing the right kind of content for your target audience. What works best for you may not be an exact duplicate of what works for another marketer.
Article marketing is a specific advertising technique used by online and offline entrepreneurs to help them gain exposure for their products and services as well as brand themselves as experts in their industry.
Offline article marketing is much more difficult to break into, because each magazine has an editor who has to approve the submission and publication is often many months away. However, it can deliver some great results if you target the right publications. Use a Writer’s Market annual edition to find out what publications are seeking articles from freelancers.
The online world of article marketing is very attractive to Internet entrepreneurs because it’s fast, free, and effective. You can publish as many articles as you can write. You can submit them to multiple directories. And you can see results in minutes, depending on the directory.
With article marketing, your goal is to write enough content that your reader feels you’ve provided value, but not so much that they feel there’s no reason to continue their search for information. You have to leave them hungry for more.
You’ll be leading them from the title to the resource box, hoping they click through on the hyperlink in your resource box and ultimately buy the product or service that you’re promoting or opt into the email list you’re pushing.
An article marketer knows that volume and quality count. They write as many good articles as they can and submit them to various directories all over the World Wide Web. While the tactic itself is a form of advertising, the best article marketing efforts are never accused of being overly promotional in nature.
Article directories receive a high volume of visitors and often have many categories to choose from. So it’s to your advantage to place an article on a directory and ride the coattails of their PageRank and standing in Google to get a portion of their traffic funneled to your site through your article submissions.
When you start article marketing, you’ll want to focus your content around a specific keyword or phrase. Make sure that keyword phrase is used in the title, in the first sentence, and a couple more times throughout the article.
But don’t engage in keyword stuffing, which is using the same keyword over and over again in the article. That makes your article unreadable and it could get rejected from the directory. Most allow approximately 2% of the article to use your specific keyword phrase.
Without using article marketing, one kind of product promotion business owners will often use is the pay-per-click method. It doesn’t take a genius to figure out that PPC can be a very costly way of doing business.
The goal of PPC is to get people to your site. So you bid for keywords, your ads pop up during searches and if they click on the ad, you then pay because they clicked. Just because the visitor clicked on the ad doesn’t guarantee a conversion.
Which means you can get a whole lot of clicks that you pay for without making a dime in profit. See the problem? You want money to flow toward you, not away from you, so you want to use the least expensive means to get your links in front of people.
The best way to do that is by using articles that you write or have someone else write about your product or service. You get the article listed with directories, which search engines love by the way, and when someone clicks on the links back to your website, it still doesn’t cost you any money! That’s just one advantage to promoting your business through articles.
Another way to help promote your site and get conversions (rather than a fast emptying wallet with PPC) is your link can lead straight to a squeeze page. As you know, sometimes it takes more than one visit before people will commit to buying.
If they walk away from the site and you don’t know who they are or how to get in touch with them, a future potential sale goes with them. You need them to visit your site, see your information and if they’re on the fence, you want them to have the opportunity to share their email and who they are with you before they leave the page. That’s why article marketing is so important but that’s not the only reason.
There’s also how it lets you build a list and as anyone with a rising business will tell you, there’s power and money in the list. From a list, you get your repeat customers and from that a constant stream of income.
To build a subscriber list, you want to make sure your articles are helpful and give them a taste of what your product or service can do for them – but don’t give them the entire meal. Always leave them hungry for more.
While article marketing isn’t the only way to promote your business, it is the smart marketers’ way. Not only because it has the right price (free) and can done fairly quickly, but also because the more articles you place, the more you’ll earn the reputation as the king (or queen) of your niche.
There is one powerful article marketing website that will allow you to put in affiliate links when you’re submitting an article. That site is GoArticles. Some of you may have tried to submit articles there only to have them rejected.
A rejection usually comes because the terms of service weren’t followed to the letter. When you’re submitting articles to any website, always read the rules first. Some sites take shorter articles and a 250 word article would pass muster but most are at least 300 words or longer. Don’t use blatant promotion. In GoArticles, authors have to put links to their products or services in the bio area rather than the article.
EzineArticles doesn’t allow affiliate links, but they do allow you to purchase a dot info domain for about $0.89 that you can use in your articles to redirect to an affiliate website, which is a good way to get traffic.
But there are also other highly visible directories that allow affiliate links as long as you put them in the right place and you don’t go over the limited number of links allowed. Don’t shy away from using the resource box at the bottom of your article for your affiliate links.
When an article marketing website such as Ubscure.com lets you place links in your resource box, make sure you know how to use that privilege to your advantage. Submit a high quality, helpful article and check it for spelling and grammar.
The reason that many sites don’t let authors put affiliate links directly in the article is that directories let other websites use the content you post. They personally don’t care if you’re promoting stuff – but other sites might.
Now if you’re wondering why this rule of ‘affiliate links in resource box only’ is important, it’s because it makes the content more desirable for other sites to share your valuable information.
You want your information shared because it helps build both your reputation and the amount of traffic that you get. These sites are there for you to use, but only as far as you’ll use them wisely. Don’t just take – give something to the site as well. Make sure your article is worthy.
You can also put together a good quality article and submit them on a document sharing site. While they’re not technically an article marketing website, they serve the same purpose and you’re allowed to use affiliate links. The only drawback is that if your article is clearly self promoting and the article offers no real value, it will be deleted from the site and you won’t be allowed to post anymore.
Article marketing creates fear in the hearts of many newer marketers. Even seasoned veterans dread having to churn out dozens upon dozens of articles and go through the lengthy process of formatting and submitting them to directories and Ezines.
That’s why many people turn to an article marketing service to handle the tasks for them. There are different types of article marketing services, so you want to compare your needs to what the company offers.
Some article marketing services only handle the ghostwriting portion. Depending on the business or freelancer that you choose to work with, they may even be willing to help conduct keyword research and ensure your content is SEO-rich.
Other article marketing services handle distribution only. That means you send them the content, and they handle the process of disseminating it to lots of article directories and Ezine publishers for you.
Many article marketing services provide a combination of these services, not only writing the content and distributing it, but taking your original submissions (or their creations) and spinning it for you into hundreds of additional articles for added backlink power to your site.
You want an article marketing service that creates your numerous accounts for you. This can be a big time sucker, because there are many services that will submit for you, but you have to have your accounts set up ahead of time.
You also want to be working with a service that updates you on how your article is performing. The stats ensure you know whether or not this particular service is even helping you. If not, abandon it and go with something else.
Can you use Private Label Rights (PLR) with an article marketing service? Depends on who you’re working with, but for most of them, the answer is, “Yes!” And if it spins the content for you, it’ll be considered unique just for you.
The best thing you can do with your article marketing is size up whatever tasks you need to outsource. Would you save more time getting a ghostwriter or having someone submit? Or would the entire process best be left to the professionals while you focus on more important money making things, like product creation?
Want to know why many people give up with online article marketing? It’s because they post a couple of articles, don’t see results and then quit. Not only that, but they then spread the word that online article marketing doesn’t work – so it frightens off newbies who assume they know what they’re talking about.
Let’s examine the best way to make this tactic work for you.
Start with a massive list of keywords.
Keyword research should be conducted so that you gather a cache of broad and long-tail keywords that you can rank high for. If you don’t know how to organically figure this out, then invest in a tool like Market Samurai that will do the work for you.
Write an article for each of those keywords.
For each keyword phrase, write a separate article. You should have a list of no less than 100 keywords to get you started. Write one article per day (or more) or outsource it to a freelance writer.
Submit to different article directories.
Not every article directory performs the same. You can submit to Ezine Articles – but don’t forget about testing other article directories like Xomba or GoArticles, too. If you notice one performs better for you in regards to traffic, then you might put more weight on that directory.
Track the performance of the articles.
When people give up without testing and tracking, they’re not doing themselves any favors. You want to know what keyword phrases your article is being found for. You want to know what position it ranks for in Google.
Tweak the style of the articles.
If you notice that your question-titled articles get far more traffic than your shocking titles do, then replicate what works for your niche audience! Never rely on a single style – test a bunch of methods and whatever works, do more of it.
Based on results, repeat the articles with the best traffic and conversions.
After your initial article marketing campaign, tally up everything that worked best – including where you placed the articles, what type of article you wrote, and the length of the content, and repeat those efforts again and again.
Article marketing is kind of like planting a garden. You might plant a single seed and it never sprouts, but if you bury rows of seeds, chances are you’ll have a flourishing garden when the harvest is ready.
By setting up your own article marketing blog, you can take promoting your products to a much higher level. How does it work? By creating a central space online for your content, you’ll have an area where you can promote your stuff and you can also open it for others to use.
Why would you let others have some space in your article directory? Because there’s power in unity. Together, the multitude of articles created by different authors works to drive up ranking for the site, which in turn brings a higher level of visibility to your products.
It’s a win-win situation for everyone involved. As the authors submit articles and promote their articles on other sites, you’ll get links back to the blog and as the spiderbots crawl the web, all of those links will be noticed.
When the spiders gather that data for the purpose of indexing because of the links, your page rank will be higher because it’s looked upon as an authority site. Which means you get your articles about services and products promoted without having to do all of the work.
Not only that, but when you have your own article marketing blog, you get to have relevant content that’s constantly refreshed and site visitors get a smorgasbord of information at a glance.
Plus, you’ll be able to provide links to your other sites and have ads for the affiliate products that you’re promoting. You’ll want to purchase a domain for this blog so that you own it outright. Pick an easy to remember name for the blog.
A few handy tips you’ll want to keep in mind if you’re considering setting up a blog of this nature. First, make sure you take only quality articles. Material that’s full of misspellings and poor English or spam content isn’t going to bring in the results you want.
Include a disclaimer about plagiarism, too – the last thing you want to deal with is someone stealing content from other sites, posting it on yours and claiming it as his own. Once you have your domain and you have plenty of authors with decent articles all ready, you’ll be waiting for the traffic.
Having an article marketing blog pulls in keyword traffic, but you’ll still want to promote your new article marketing site and help it start earning for you. You can offer ad space for sale to companies and entrepreneurs. You can also offer a paid membership with some extra perks along with the free membership to those wanting to submit content, like faster approval or better positioning on the site.
As an online entrepreneur, you’re going to be working ultra hard to keep costs down and profits up. Internet article marketing can help you generate the kind of traffic volume you want, without forcing you to pay a penny for advertising.
If you’ve ever lost your shirt with Pay Per Click marketing, you’ll appreciate how cost effective article marketing is by comparison – all it costs you is time and effort – no money.
Paid traffic used to be highly touted by marketers who liked the instant results it offered. But these days, Googlebots scan and index sites quickly – often within minutes, so you can start seeing traffic from a keyword-relevant article just as fast.
On the Internet, article marketing is something anyone can do. You don’t have to have special access to an article directory. Some sites are stricter about what kind of content they’ll accept, banning certain topics or requiring a specific level of skill, but others leave the door wide open for anyone of any skill or in any niche to submit content.
Because it doesn’t cost anything, you don’t have to worry about budgeting for your article marketing efforts – unless you enlist the help of a freelancer service provider who can ghostwrite the articles for you.
Some people even invest a small amount ($1 per page in many instances), to grab some Private Label Rights content that they can then edit and use as their own in many article directories.
But if you do it yourself from scratch, article marketing will cost you nothing. See how many articles you can create with the time you have available and then test the waters in a few different directories to see what kind of results you get.
Try some of the stricter directories like EzineArticles.com, but also submit to easy going directories like GoArticles or Xomba.com. You may see that one site in particular helps you rank better for your niche keywords than other sites.
Once you have some testing results, you can focus your article marketing campaigns on the sites that provide you with the best return on your investment of time and energy. And if you aren’t getting any results anywhere, it may be a sign that you need help.
If traffic to your article submissions is slow, it could be a clue that you need assistance understanding the search engine optimization of your articles. With good SEO, your content will be easily found by human and search bot visitors alike.
If traffic is flowing but you’re not seeing any click throughs or conversions, then you’ll need to dig deeper to see if the problem lies in your article writing or in the sales copy of the product you’ve linked to in your Internet article marketing campaign.
Are your business article marketing efforts leaving you frustrated? Are you not seeing your goals reached the way you thought they would be? Don’t give up. As with any type of marketing, there’s a fine line between doing it the right way and getting rewarded for your efforts and doing it the wrong way and drawing a blank. But if you’re not seeing results, there’s a pretty easy way to fix that problem.
There are three main steps that can improve your marketing strategy. The first step is to ask yourself what the message is that you’re getting across. Customers have a need. They have problems.
Are you supplying answers to those needs or are you just causing the consumer to have more questions? Before you can tell anyone else the benefits of your products or services, you have to know it yourself. So sit down and write out the reason why the product or service that you have is what they need. Then present it to them.
The second step is to know how to present that message within a few seconds. There are a lot of products and a lot of services vying for a consumer’s attention. Some studies suggest that when visiting a website, the average person will spend anywhere from 30 seconds to 1 minute.
That is, unless you grab their attention. Always start your articles with attention grabbing headlines. This can be tricky when you have to use keywords in the title, but it’s still doable.
Just because it’s business article marketing, that doesn’t mean it has to be dull. Consumers want to know secrets, they want to know how to improve their personal lives, their business lives, they want to know how to get stuff done fast and they want to know how to do it all and still have a life left over. One way to understand how to create headlines that stand out is to study other headlines that get your own attention.
The third step is to be personable. This is one of the steps that so many businesses miss today. Understand that you’re not just selling a product or service. What you’re trying to do is create a bond.
You do this by putting yourself into the consumers’ shoes. For example, say you’re selling a product to help with backaches. You could try writing an article and tell how your product helps with backaches and why it’s the next best thing since the invention of coffee.
Or you can sympathize. You can put yourself into the middle of their problems. Still using the backaches as an example, you could say, “I know what it’s like to work hard every day and go to bed with an aching back hoping that sleep would relieve the pain.”
You get the picture. You have to walk alongside them with their needs. People interact and respond with people and not products – don’t forget that. Business article marketing is nothing more than the gentle art of persuasion. It’s letting the consumer understand why they should trust and buy from you.
Sometimes it’s not the writing that has you bogged down, but it’s conducting your article marketing research that has you stumped. Where do you get ideas from? How do you know what to write about? Here are six fail proof methods to give you plenty of fodder for your article marketing brainstorming sessions – and I’ll give you good examples for them.
Spy on competitors.
There’s a difference between spying and plagiarizing. You can go to dozens of article directories and see what topics your competitors are writing about. So let’s pretend your niche is dog food, okay?
You could take a peek at some article directories and see that people are writing about the danger of fillers in dry dog food, homemade versus commercial dog food, and how to stop your dogs from being aggressive over their food (to name a few). Simmer over the ideas and write your own slant – don’t even click through to read your competitor’s articles if you might be tempted to steal their ideas.
Go to Yahoo Answers.
Type in your keyword and Yahoo Answers will spit out a bunch of article titles and ideas for you. When I type in “dog food” I instantly have several ideas, including: how much dog food should you feed your dog, how to tell if your dog’s food has been poisoned, and what type of dog food is good for dogs with sensitive scratching issues.
Take a peek in forums.
Forums are a wealth of information and ideas. If I type in “dog forum” to Google, I can click on a forum and find a section for my topic, dog food. I then see many article ideas, such as: “can I feed my dog raw eggs?” “what do I feed a dog with diarrhea?” and “what’s the best cancer fighting food for my two adult dogs?”
Pick up a trade or consumer magazine.
You don’t have to buy a hard copy of a magazine. You can do it online. Type in “dog magazine” and then go to articles and nutrition sections. There, I see many ideas, including: “what people food is safe for dogs to eat?” “how to make meatballs for your dog” and “how to put your dog on a diet with the right dog food.”
Buy a Dummies Guide.
Dummies Guides or Idiots Guides are a whole library of well organized information and ideas. You can even search online at Amazon for the book and look inside the cover to see the table of contents. In it, it gives you ideas like these: “basic nutritional requirements for dogs” “do you have to buy food from your veterinarian?” and “how to treat your dog with biscuits and chews.”
Watch the news.
Most news channels now put their live content online, so that means you can go to Google and type in something like, “Fox news dog food” and get results for this topic that were on their site. Using this tactic, I find ideas about “dog food recalls” and “how to make your own dog food.”
Ideas are all around you – you just have to dig around and look for them. Make a list for future articles, if you can’t use them all right away, or outsource them to someone else to write for you so they can be put to use instantly.
If you want great article marketing advice, you want it from those who’ve already traveled the road you’re on. Remember that advice remains only words unless you grab it and use it to take action yourself. Follow these tips to see success in your niche with article marketing:
1. Before you submit any articles, make sure the affiliate program you’ve selected is a good one. It won’t matter how many articles you write or where you submit them if you have a lousy program.
2. Don't reuse the same article over and over again. There are search engines that will drop your rankings if you use the same material repeatedly. Churn out original content and it’ll work out better.
3. Besides submitting articles to directories and social media sites, send them out to your email subscribers as well. With a few tweaks, you can shorten the article into bite sized morsels of information and give your readers something they can use – and of course, something that whets their appetite for the products you’re offering.
4. Don't sacrifice quality for quantity. It's better to have five well-written, clean articles than ten that are rambling and difficult to read.
Pay attention to how the super affiliates use great article marketing and follow in their footsteps. In fact, pay attention to how they run their business if you want yours to bring in the income they generate.
One super affiliate, Ewen Chia, has articles at submityourarticle.com and in those articles, he points the way back to his main site. His main site then points to his other areas where he promotes material. One of his links is to his blog and on the blog, you’ll find helpful tutorials as well as videos where he’s offering all sorts of helpful information.
Super affiliates don’t get to be wealthy because they spent a ton of money to make a lot of money. If you’ll do your research, you’ll see that many of them didn’t have a lot of cash they could fork over when they were first beginning to build their business.
All many of them had was a dream and determination, so they took advantage of all of the freebie tools to help them build their success – tools like places that support free article submissions. If they promoted their business into a wildly successful venture, you can too.
It’s important to learn from those who’ve been where you want to go, but the most important aspect of great article marketing is to make sure your reputation is a good one in the marketing community.
You can write thousands of articles, you can have a top-notch website and tons of blogs – but if you don’t offer material people can use, or you get aligned with a program that’s scammy, you’ll get painted with the same brush.
When you endorse a product and you talk about it in your articles, make sure you know what you’re talking about. Your audience will trust you until you prove to them otherwise. Your online reputation is worth far more than a few quick bucks. You can always make more money, but you can’t always rebuild a reputation that’s been torn down.
One question those unsure about promoting businesses often ask is, “Does article marketing have any drawbacks?” and the answer is yes. There are always cons for pros and negatives for positives. There are never any perfect systems to use. However, you can make it nearly perfect for you if you know how to maximize the potential you have for article marketing.
Some of the drawbacks are that it’s not instantaneous like Pay Per Click marketing. You won’t see results that fast. Sometimes, you might get articles put up and wonder if anyone’s paying attention.
It takes more patience to get the content right. Giving customers pertinent information takes time and if you’re already in a time crunch, you’re going to feel the pressure in that area. If you’re unsure if you’re capable of writing decent articles, then you’ll have to hire a ghostwriter, which will cost you.
Then when the articles are done, if you’re submitting to article directories, it’s up to the editors to decide if the article passes their line of acceptability. Plus, you don’t want to submit one article and be done.
You have to submit regular entries – not only to the directories, but on other sites like Squidoo, Hub Pages and Google Knol. All of that takes effort. While it will pay off in the long run, sometimes it can try your patience to have to wait for results.
To be effective using this method, you have to be consistent. You also need to practice the art of giving in order to get. Give the potential customers who read your article something worth reading.
Give them a reason to want to know more. But do it carefully. Readers know when they’re being pressured and they can smell a ‘buy now’ set up. So make it worth their time.
When you get to the end of your article, tell them you’d like to give them more information (and maybe a free email tip, some advice, a report, or whatever) but because the articles have a word limit, they can click on your page link to learn more. If the article is written in a way that leaves them interested, hungry to learn or you’ve offered a potential solution to a problem, they will click through to your website.
Does article marketing work for everyone? Yes, it does – but it’s just a tool like anything else in business. It’s how you pick it up, how you hammer it, how you nail it in, and how you use the saw that gets the results.
Thinking of hiring an article marketing service? Before you commit to a payment, you should know that you might not get the results you’re hoping to achieve. There are services that will happily take your money and submit articles to various directories. But that doesn’t mean anything will grow because of those submissions. You have to ask what their policies and beliefs are regarding keyword density and search engine optimization.
If the articles aren’t written so that search engine optimization is used correctly, that article is time and money wasted because it’s not going to hit the bulls-eye. In fact, it won’t even come close to the dartboard.
Search engine optimization in article marketing is the practice of choosing specific keywords in each article for the purpose of boosting ranking. However, there’s a right balance to how many or how few keywords to use.
If you use too many – called keyword stuffing – then the article will be rejected by some article directories or shunned by Google (or so “they” say). When that happens, if you paid for a service, you’ve wasted both money and an opportunity for your business.
Keyword density is the area where many who are new to any kind of marketing mess up. Even those people working for an article marketing service don’t always understand how fine the balance is.
They either pepper the article with too many keywords, leaving a bad taste in everyone’s mouth, or they flavor it with too few and the search engine spiders can’t recognize what the article is about.
And if the spiders can’t find your article – you won’t get the ranking you want, won’t get the traffic you’re looking for and your conversion rate will either plummet or become non-existent. So what is the balance? Within the article, keywords can only make up about 2%. That’s not a lot of words to play around with.
Not all sites are indexed. So find out where they plan on submitting your articles. Find out their strategy for article submissions. A sudden flood of articles for the sole purpose of driving up rankings won’t make some search engines very happy campers and you could be out of the ballgame before you even get up to bat if that happens.
Article marketing is basically you trying to promote your website. Without the use of this powerful tool, you might not get the right exposure, but by using directories, you reap in an area where they’ve been sowing. They want your articles, but they don’t want to get articles that are sloppily put together and don’t play nicely according to the rules of keyword density.
So before you hire an article marketing service and plunk down money for a submission campaign, make sure the company understands exactly how to work with keywords and if they don’t, save your money and do the writing and submitting yourself.
To understand the importance of article marketing strategies in computer language, take a look at a mighty oak tree. Or rather, take a look at the roots of the tree. The older and stronger the tree is, the further spread out the roots will be. To stand firm and not get blown over in the marketing world, you have to employ strategies to spread the roots of your business far and wide.
Putting articles up in directories is always a great idea and helps your business gain exposure and for you to get branded as an expert in your niche. However, you don’t ever want to put all of your articles in one directory basket so to speak.
Because if something happens to that directory, say for whatever reason it shuts down, then all of your hard work would go right down the drain along with it. So what you want to do is to make sure you use sites that aren’t part of a directory.
Some of the sites out there let you post as many articles on a particular topic as you’d like to post. You can employ article marketing strategies by posting to a lot of different lenses talking about your product and best of all, you can create a relationship between yourself and the reader. You can harness the power of social media and watch your conversion rate rise simply because of word of mouth.
Readers love to interact with Squidoo writers in their guestbooks. You can also put affiliate links in the lens as well as have the buttons so that readers can follow you on Facebook or you can set up a button so that they can share your information with others. Visitors who feel like your content was helpful or that they enjoyed it can tweet about it on their Twitter account.
Hub Pages is another place you can put articles on that directly impacts your business. These articles are listed on pages (called Hubs) and the more interesting and relevant the article, the higher the readers will help it get via rankings. Since Hub Pages rank high in Google, just by having your information on the pages, your business will benefit from the added traffic.
Google Knol is another way to effectively employ article marketing strategies. You can write articles – even numerous ones on the same topic – and post them in your account there.
Google Knol is a handy tool to use to get a greater web presence. Knol features the highest rated articles, new articles, the ones that are being talked about the most and they even feature the top authors on the home page. There’s a lot of power available to you for free that can greatly impact your business. All you have to do is harness that power.
Have you ever thought that article marketing is not for everyone? If you have, you wouldn’t be alone in your thinking but you would be mistaken. You would also be passing up a golden opportunity to spread valuable information about the products you’re offering.
It’s easy to understand why some would be reluctant to get involved with writing articles. For some, writing ranks as high on the fun meter as paying a large tax bill on April 15th every year. But even if writing articles isn’t your idea of a good time, there’s still no need to pass up using this powerful tool.
Remember that for those who can’t or those who can’t find the time – there’s always outsourcing. Outsourcing means that you find someone who will write the articles you need for you.
You can find writers at different freelance sites as well as on writer forums. If hiring a writer isn’t in your budget for the time being, then you might want to consider the option of purchasing private label rights (or PLR) articles to use.
All you have to do to turn PLR articles into personalized content is to tweak the words a bit and add your own touch – or just put your name on them and use them as is. You can take these articles and then use them as if you’d written them.
Article marketing is good for both beginning business owners as well as those who’ve been in the business for awhile. It’s not important just because it’s a free tool to use, but also because it gets results.
What you want to do when you get started (or if you’ve been at it awhile and you want to send out a fresh batch of articles) is to make a list of all of the article directory sites. Write out five important main points about your product or service. Under each point, write four sentences pertaining to each main point.
Once you have those five main points, draw on them again and again to write your articles. For example, if you were writing about a self help product to stop smoking, some of your main points might be things like ‘why smoking is addictive – why people enjoy smoking – what the triggers are (after meals, before bed, etc.).’
You can then branch that out into something like ‘replacement therapy’- going for walks, getting up from the table after a meal, etc. Then in your resource box, you could have something personal like, “I once had a tough time quitting smoking too. That is, until I discovered one product that changed my life forever. Click here to find out what it was…”
Article marketing isn’t for those who feel they can post articles anywhere with tons of affiliate links, long winded bios and absolutely nothing helpful to say. Not only will you probably be shown the door at the marketing site, but readers won’t have any reason to follow you.
Using article marketing for promoting your own info products is a widely underused tool but one that’s highly effective at directing traffic. When talking about marketing by the use of articles, there’s an assumption that it’s basically for affiliate marketers.
While it’s true that many successful affiliate marketers do tap into the power of using articles this way, you can use it to accelerate the growth of what you have to offer, too. Every day people access this gold mine to heighten the visibility of their businesses. It’s sort of the sign in the window that leads the way to the site you want the traffic to get to.
You can use this savvy idea whether you’re promoting a physical or an informational product. When you use article marketing for promoting your products, you build a solid web presence and even if you’re a startup online business, you can afford to use this tactic to promote yourself because it won’t cost you a dime.
What it will cost you is the time it takes to write the articles or the cost to pay someone else to do it if you’re not comfortable with your own writing. Since article directories allow links, make sure you take advantage of a powerful linking strategy.
When you do submit articles, keep them coming. You’ll want to keep the content fresh and meaningful for the visitors, eventually establishing yourself as the authority in your niche. Not only that, but relevant content will boost rankings of your site.
Make your article content easy to digest. Unbroken text leads to skim reading. Break up long paragraphs because it’s easier for people to read in shorter bursts. That’s why bullet lists are so popular.
You also want to prepare articles for your affiliates. The reason you want to do this lies in how you can then use the articles. These articles can be used on websites, on blogs, in email newsletters and as special opt-in information reports. Whatever you do, it has to bring added value to the table.
When you write the titles for your articles (or have someone else do them) avoid being vague or cute with your titles. You don’t want to waste time on words that won’t go to work for you as SEO rich verbiage.
Article marketing for promoting your products is not a selling tactic. You want to have content that promotes your stuff by way of hinting at a solution – you don’t want to solve the problem completely, because then why should the customer go to your other site or buy anything from you? The purpose of the articles isn’t to sell. It’s to point the traffic to the site that will bring a conversion.
Whenever you mention article marketing, most people instantly get an image of sitting down to write a bunch of content. But it’s more than the writing process. You can cash in promoting affiliate products or your own products and services by setting up a system that automates your article marketing for you year round.
There are three ways to add article marketing automation to your task list. The first involves outsourcing your writing and submission process to a qualified freelancer. You simply pay a bill and then let them conduct a full article marketing campaign for you, with hyperlinks pointing back to your domain.
The second one involves an email autoresponder system. Use a free viral report to get subscribers to an online newsletter and then drip feed a daily, weekly or monthly article to them that you grab from your own article directory account or from someone else’s, since you’re allowed to use articles as a publisher.
Use a system like Aweber and schedule your follow up emails to go out on a regular basis. You can add a bit to the email by writing an introduction about the topic that the article will cover, and ending the email with a conclusion (and possible hyperlink to a product, too).
Thirdly, you can use the same tactic on a blog that you create. Register a domain on a registrar like GoDaddy and use a hosting plan at a site like Hostgator, which has a cpanel where you can install a WordPress blog using the Fantastico button.
Then click Add New blog post and post your first article that you grab as a publisher form an article directory. Keep adding new blog posts, only for subsequent entries, schedule them to post each day for as long as you want them to appear.
Google and other search engine spiders will continually visit to index your content – the more frequently you post, the more often they’ll come back to index. Try to post some original articles mixed in with the article directory content or at the very least write an introduction to the article and a conclusion, as you would do with an email autoresponder.
Article marketing automation can help shave time off of your daily task list. By either allowing someone else to handle the workload or setting up a system that continues posting throughout the year, you’re able to focus your efforts on other areas where you need a more hands on approach.
Everyone can use a little help with his or her article conversions. Even the best marketers tweak their style to try to achieve the very best rates possible. Here are seven article marketing tips that can help you have even greater success with your campaigns:
Tip #1: Treat Your Title Like the Star Attraction
If they don’t like your title, they’re not going to read the body of your article, much less make it to the resource box where you’ve placed your hyperlinks. Take more time to create a traffic pulling title than you do with any other part of your article.
Tip #2: Maintain a Perfect Keyword Density
Most article directories don’t set limits, but the good ones do. That’s because they know what search engine spiders consider keyword stuffing. Keep it to a healthy 2%, which means for every 400 word article, you could use your keyword phrase 8 times total.
Tip #3: Break It Up With Bullet Points
Make your article easy to read by creating lists in bullet point form. People love to quickly skim an article first and then click on to the next chunk. Or, if they like what they see in the bullet points, they’ll go back to the beginning and read your article more thoroughly.
Tip #4: Check Your Spelling Before You Submit Your Article
Don’t simply use spellcheck to check the quality of your work. It doesn’t always catch the mistakes. Go through your article word by word and make sure it’s correct. Some readers will click out if they encounter a spelling error.
Tip #5: Watch for Trends You Can Use in Your Article Marketing
Magazines and news shows will touch on a wide variety of niche topics, and you can watch for trends or topics and then use them to rank high quickly with your articles.
Tip #6: Share Your Articles in a Viral Nature Once They’re Published
Your article marketing campaign doesn’t end the moment the directory accepts and publishes your article. Give it a boost by pinging your article link, bookmarking it on sites like StumbleUpon, and publishing it on your own blogs and websites!
Tip #7: Run a Few Different Versions of Your Resource Box
Don’t make the common mistake of writing a short bio or “about me” in your author’s resource area. With article marketing, this is the prime spot where you’re supposed to guide your reader from the body of the article to your call to action. Go out with a bang and invite them to download a freebie or follow up for some deeper information. And test a few variations to see what works best.
Employ all or some of these seven article marketing tips and you’ll be well on your way to designing a content campaign that produces great results every time and lasts for years to come.
Heard of the AIDA method before? Well, for starters, all that it really stands for is Attention Interest Desire Action, and it is really one of the most widely used writing formulas on the internet.
Honestly, you’d be surprised how far the use of AIDA has spread. Nowadays it isn’t just used for articles, but is even used for basic copywriting, and pretty much anything else that would require a compelling piece of writing that is geared towards convincing the reader of a certain action.
To fully utilize the strength of the AIDA method though, you’re going to need to understand what each part of its formula entails.
First and foremost, before you can advocate any course of action, or even start to interest a reader, you’re going to have to get their attention.
Grabbing attention is an art that is key to a number of different fields, and primarily it is the focal point of the headline. Remember this always: Your headline is not just there to inform the reader what your article is about, but it is also there to get their attention right from the get go.
Most readers decide within the span of the headline whether or not they’re going to keep on reading, so the importance of this cannot be stressed enough.
After you’ve successfully managed to grab attention, you need to build on that and really start to interest the reader. Due to this, the first paragraph or two of each article should be dedicated towards building an interest in the reader as to the contents of the article.
Getting this interest sorted out is relatively easy though. Ideally, your article should be about a certain topic that is, by nature, interesting, and so all that you really need to do is tell the reader what they’ll obtain by reading your article.
Should the reader feel that they’re going to gain something of value from your article, they will naturally be interested.
Note that desire and interest are two very different things. Having successfully started to interest a reader, what you ultimately want to achieve is to have them truly desiring an outcome of your choosing.
To do this, you’re going to need to advocate your points strongly, and harp on the advantages and reasons why they should desire the outcome that you intend them to. Don’t try to ‘sell’ the idea to them, so much as present it and let them come to their own conclusion.
Finally, you are going to want to encourage action, and this means giving incentives in the form of something tangible or a really strong reason why the reader should do what you want them to.
If you’ve followed the rest of the method, this should be an easier prospect than it otherwise would be!
As you should see, the AIDA method is a guide that ensures that each and every essential is in place so that your articles will deliver the type of results you desire. Few other formulas compare to this one when it comes to article marketing, so be sure to use it carefully and effectively!
Considering the fact that there are so many traffic generation methods out there, it is easy to perhaps concentrate on one or two and ignore all the rest. After all, as long as you're getting traffic, there really is nothing to worry about, right?
While the above philosophy isn't exactly ‘wrong', it isn't entirely right either, and the truth is, there are several compelling reasons why you should definitely be starting some form of article marketing. Once you know these, you should even have a clearer understanding of what your goals with it should be too!
Here are the top reasons why you should use article marketing to your own advantage:
1. Simple and Quick Method of Building Numerous High Quality Backlinks
Today, backlinks form an important part of Search Engine Optimization (SEO), and so building them up is something that practically every website owner needs to be doing. Of course, there are other techniques such as social bookmarking, that can yield a high number of backlinks, but article marketing tends to be ‘longer lasting’, and have greater effects.
2. Potential for Getting Highly Targeted and Pre-Sold Traffic
If used properly, article marketing could get you a ton of highly targeted traffic that is already pre-sold on whatever it is you intend to use that traffic for. For instance, if you’re selling remote-control cars, you could be getting traffic that is very interested in making a purchase, and has already read an article on a certain type of car before clicking the backlink.
What this means is that those who do click the backlink are that much more likely to make a purchase.
As a marketer, this is the kind of traffic that is priceless to you, and you should definitely want as much of it as you can. Simply put: Article marketing is one of the best and most clear cut ways to get it.
3. Ability to Act as a ‘Shortcut’ for New Websites
One of the things that many new websites have problems with is tapping into the traffic from search engines. Sometimes, it can take months until search engines fully index and list every page on a new website.
In this, article marketing really comes up as an attractive option because it allows you to tap into search engine traffic by taking advantage of the already high attention that is given to article directories. Thus, a new website can get a lot more traffic than it otherwise would.
Based on these three reasons, you should be able to see just how powerful article marketing can be if you use it well. Whether you intend to use it primarily as a source of traffic or as a source of backlinks, the advantages that you stand to gain are still pretty clear cut.
Once you start off with article marketing, the sky is really the limit when it comes to the results that you’re going to be able to obtain.
Do you wish sometimes that you could write articles quicker than you currently do? If you're slaving away spending hours and hours writing a single article while others churn them out in minutes, then at some point or other you're going to start wondering if you can ever compete with these super-fast article writers.
But the fact of the matter is: You definitely can compete with them!
Truth be told, every super-fast article writer started off slow, and slowly, with practice, built up their speed to the point where they’re just breezing along and writing articles on a whim and fancy. So there’s no reason why you can’t do the same.
Of course, to accomplish this you’re going to need a place to start, which is exactly what we’re going to be giving you here:
1. Develop a system that works for you
If you’ve looked into article writing methods before, you’d have come up with a lot of answers, such as the 3-point system, the AIDA method, and so on. But the true key of writing fast articles is simple: You just need to find a system that works for you.
Experiment with as many systems as you like, but with each one be sure to develop a ‘feel’ for it and try to figure out whether or not you’re comfortable with it. By trying out various techniques, you’ll gradually find one that you’re comfortable with – or even maybe combine several into your own unique style.
2. Improve your typing speed
Part and parcel of the ‘trick’ to writing fast articles is that you need to type as fast as you think. For some, touch typing is something that they learnt ages ago, and hence are intimately familiar with it.
For others though, and possibly in your case, you’re going to need to learn how to do it.
Practice makes perfect when it comes to typing, and you should find that the more you write (or rather, type!), the faster you’ll become.
3. Seek alternatives to typing
Assuming you just can’t seem to type fast enough, you might even want to seek alternatives that enable you to churn out articles just as quickly and overcome your slow typing speed.
One popularly used tool is a Dictaphone, that will allow you to dictate your article, and record your words in the form of text as you do. This way, you won’t have to type fast, but can just talk fast instead!
By taking these three simple steps, you should fin that you’re able to vastly improve on the speed at which you turn out articles. Sure, it will take time, but seeing as you’re going to be article marketing anyway, you’re going to be getting a lot of practice and should get used to these techniques pretty quickly.
Once you can churn out articles faster, you’ll be able to get greater results in a shorter span of time, and that is truly something worth working towards.
Getting into article marketing is often viewed as a pretty daunting task. If you've looked into it before, you probably already know the basics, i.e. writing and submitting articles to article directories.
And while that sounds easy enough to some, for others, the idea of writing articles is something that is very unappealing.
Whether you intend to carry out an article marketing campaign for backlinks or traffic, the one inescapable fact of the matter is that you’re going to need to be writing articles, and lots of them at that. Really, there’s no two ways around this, so you might as well get used to it now.
By writing more articles, your results will be vastly improved, as each article will bring yet more traffic, and yet more backlinks, to your website. Some marketers have been known to write hundreds of articles for article marketing – and that should give you an idea of what you’re getting into.
Needless to say, if you write slowly, at the rate of an article a day or something, you’re going to be stuck at this for quite some time. So there’s definitely a compelling reason as to why you should want to know the quickest approach to writing articles, and here’s what you should do:
1. Decide on a topic
To do this, head over to article directories, blogs, and other websites that deal with the niche that you’re in and get ideas. Choosing a topic this way is going to cut your work in half because you can then…
2. Extract facts from various sources
Remember: Don’t plagiarize. Instead, extract facts about your chosen topic from multiple sources. If you followed step 1, you should already have these sources handy, so this shouldn’t be too hard.
3. Write a great headline
Spend a little time thinking about your headline. Mull it over and try to figure out what would appeal to people and attract their attention. If you want, draft a few and then decide on one later on.
4. Clearly write about each fact that you extracted
Since you already have the facts, all you need to do now is use them, and clearly go over each one. Use a conversational tone if you can, and ‘talk’ to the reader. That way you’ll bridge the gap even better!
5. Call the reader to action
Finally, be sure that your call to action (i.e. resource box) is well written and really seamlessly flows from the body of the article before recommending a course of action to the reader. Be sure to give your readers a reason for this, and you’ll find that your results are that much better.
Simple isn’t it? This approach to article writing is really not complicated, and is something that anyone can use to their advantage. With it, you’ll find that you’re writing articles faster and more effectively than ever before.
And thus, churning out the sheer quantity of articles that you’ll need for your marketing will not be a problem at all!
Do you know what the mistake that most article marketers make is? Simple: They waste their efforts.
If you're getting into article marketing, that probably means that you're churning out as many articles as you can per day, submitting them, and then possibly even building backlinks to them. That is essentially the core of article marketing itself, and your plan probably doesn't vary much from this.
What you're probably counting on is the fact that your article marketing will then channel traffic to your website, where you advertise a product, service, or something else of that like.
Does this sound familiar? It really is the most common template out there and it is what most people do with their article marketing. Unfortunately, this really isn't the best use of your time, simply because it doesn't use a single concept that is crucially important in marketing: Leverage.
Basically, what you’re doing is creating a lot of informative content that then leads to someplace that you advertise something related. Great – but all that informative content that you’re creating, in itself, serves only to channel traffic, which is a bit of a waste considering you’re going to be doing a ton of research and spending a lot of time creating it.
What if there was a better use for that content?
With leveraging, you could do something different. One of the best examples of leveraging in action is this: Create an eBook on a certain topic, then extract and rewrite 7 pages of it as a report. Then, for each chapter of the eBook, write an article or two that covers some of the basics of each chapter.
So assuming you’ve created a 10 chapter eBook, you should at the end of it have that, plus a 7 page report and 10 to 20 articles.
Naturally, the articles would be used for article marketing, but the great part is that they’d be intimately related to the eBook and report too, and so you could offer the report free, and build a list from it, and then later on advertise the eBook.
Considering that the readers who read the article, subscribe to your list, and read the report probably already like what you have to offer by that stage, you then have a simple task of selling of the eBook to them!
See how leveraging your products can provide you with many different opportunities? As far as article marketing is concerned, it also means that you’re going to be able to get more clear-cut and continuous benefits from your efforts.
Putting in the same amount of work, and the same amount of effort as you otherwise would, you could therefore end up with many times the returns as if you’d just carried out regular article marketing. That certainly is something to think about isn’t it?
Go ahead and start trying to leverage with article marketing now. Really, there’s no way you’ll regret it!
If you were to write any old article and submit it to directories, you'll probably end up finding that it isn't the stunning success that you hoped it would be. In fact, the main problem you'll have is that it seems to get few, if any, readers.
Sure, you could have really written a masterpiece that is worthy of being published in more than just an article directory, and sure, it may be the most informative and useful article on the matter ever.
But if it’s not getting any readers, then it could all just go to waste.
Essentially, the reason many articles face this problem is the fact that they’re not keyword-optimized. If you’ve encountered search engine optimization before, you’ll probably know something about this, but keywords are basically just phrases that people use to search for topics on the internet.
Optimizing your article for keywords means that you’ve identified certain keywords that have decent popularity and low competition, then inserted them throughout your article. By doing so, every time those keywords are searched for, your article should pop up.
And thus, you’re going to be able to let readers find your article!
Using keyword research tools, such as Google’s Keyword Tool and Wordtracker, you’ll be able to get data on the popularity of any keywords related to your topic. Furthermore, if you head to a search engine and search for those keywords, you should be able to get an idea of the competition that it has.
Armed with this information, you’ll be able to decide what keywords it is best to target, and then insert them into your article. Remember though that using 1 to 3 keywords per 100 words is normally more than enough. Any more than that and you could find yourself being penalized by search engines.
Also, although keywords are important, at the end of the day your article is going to be read by real people, and so you don’t want to concentrate on the keywords so much that the quality of the article itself is affected. Try to find a balance between the two, and you’ll find that you’re able to casually insert keywords in a manner that appears ‘natural’.
Last, but certainly not least, make sure that the first four words or so of your article, i.e. your headline, contains keywords. Most search engines take this as a form of ‘relevancy’ and give you extra credit for it, which is definitely going to make a difference when it comes to overcoming your competition!
See, nothing too complicated right? Keywords really are something simple, but using them could make all the difference in how well your article does.
Should you target the right keywords, and use them as we just prescribed, you’ll find that you’re able to get tons and tons of readers to your article, and from there, do with them as you please.
Do you know what the biggest obstacle is when it comes to article marketing for traffic? Let's face it, for the most part, what you need to do is pretty easy, and that's why many are attracted to article marketing at first.
Writing an article isn't that complicated to do, after all. Publishing that article to an article directory is just as easy too, at the end of the day.
But the problem that many people face is that even though they've published a great article to a pretty good article directory, and even though that article is getting tons of hits, those hits aren't translating into traffic!
Mainly the problem with this lies in one place: The resource box.
Within the resource box, you’re given space for a few lines of text, followed by a link that leads back to your own website. That much you already probably knew. Unfortunately, due to this understanding of the resource box, most people are prone to write something like ‘Click on this link now!’ in their resource box, and leave it at that.
Needless to say, this is not an effective approach. If you’re just going to be telling people what you want them to do, you’re going to find that very few people actually follow what you say, and most simply ignore it outright.
So since ‘telling people what to do’ doesn’t work, what does? Simple: Providing people with a good reason why they should want to do what you want them to do!
Notice the subtle difference between the two approaches. In the second, you’re not telling people just to ‘click here’, but instead you’re telling them ‘click here if you want to find out the number one secret of article marketing!’ or something like that.
By giving people a reason why they would want to do what you want them to do, you’ll find that you’re going to be getting a lot more clicks than you otherwise would. This approach that we’ve been discussing is known simply as: Incentives.
Giving an incentive for taking an action is one of the oldest marketing tricks in the books, and it is worth noting that your incentive can take many forms. Offering up discounts, free gifts, unique opportunities, and so on are all acceptable and effective forms of incentives.
All you need to do is choose one that suits your purposes well, and incorporate it into your articles.
Frankly speaking, the only downside of using incentives is the fact that whenever you offer an incentive, you need to be able to deliver. Not delivering on your promises is something that is going to be very detrimental and so, in a nutshell, you should make certain that you live up to your promised incentives at all times.
Use this newfound technique to your advantage, and start pulling in more traffic than you ever did before! All it takes is a few minutes to set things up right, and you’ll be well on your way to successfully article marketing for traffic.
In article marketing, the resource box represents the culmination of the article. Yet, it is unfortunately ignored quite often, and even brushed off as being just a simple ‘one line' link that is put at the end of the page.
Creating the ideal article marketing resource box is something that doesn't take long though, and if you do spend just a little time on it, you'll find that you're able to dramatically increase the amount of traffic that you gain from your article. Basically, you'll be maximizing your results, which is always a good thing to do.
Now to start off on the right foot, you should realize that the ‘ideal’ resource box is one that:
1. Provides an intuitive ‘next step’ in the form of a backlink
2. Convinces the reader that this ‘next step’ is one that is worth taking
Should you be able to accomplish both these goals, then you have the ideal resource box already. More often than not though, most articles do not fill either of them, and that’s why you’re going to need to go about things using the correct approach.
Really, that approach starts right before the resource box, at the tail end of the body of the article. It is here that many writers make the mistake of concluding their article, which is a big ‘no no’ as far as article marketing is concerned.
Instead, your article should flow into the resource box, and it should be the resource box itself that acts as a ‘conclusion’, albeit not one of the conventional mold.
So once your article flows into the resource box, you should continue it seamlessly and draw things together. Start to conclude your article as you normally would, by summing it up, but then put a link there that leads to your own website.
Placing a link is only the beginning though. Sure, you’ve provided the intuitive ‘next step’ but now you’re going to need to explain to your readers why they would want to take that step. Most readers are going to be prone to thinking that they’re done when they finished the article, but you’re going to need to let them know that if they click on the link, they’ll find out more, and gain something useful to them.
To get this done, the best way is to provide an incentive. Honestly, this incentive is a reason why readers would want to click on the link, and it can either be something tangible, i.e. a free report or eBook, or even just a really strong reason, i.e. ‘discovering the full secret of article marketing’ or something of the like.
When you pull off both of the criteria that we just talked about, you’ll find that readers go through your article and read it all the way down to your resource box. There, they’ll find that they stand to gain more by just clicking one simple link… and, well, that’s where you have them ensnared!
Writing the ideal resource box is, as you now know, not difficult – but you stand to gain a lot by spending a minute or two on it!
By now, you've probably already heard mention of article marketing in the past. Whether you're a beginner or a hardened expert, the fact of the matter is that article marketing is one of those techniques of internet marketing that is so popular, it's hard to not hear about it when you're in the field.
Assuming that you haven't tried your own hand at article marketing before though, you probably only have a very, very basic view of what it entails. More often than not, all that people understand about article marketing to start off with is that it involves submitting articles to article directories.
Certainly, this isn't wrong, but it is really just skimming the surface, because contrary to popular belief, there isn't just one approach to article marketing: There are two!
1. Article Marketing for Backlinks
Over the years, this type of article marketing has emerged as being an immensely popular option. As more and more search engines start to incorporate backlinks into their ranking algorithms, the necessity to continuously be building new and high quality backlinks is increasing.
So it should come as no surprise that using article submissions to get backlinks is a very useful form of article marketing.
In each article that you submit, you’re allowed to have a backlink (or sometimes two) in the final part of the article. Commonly, this part is known as the resource box. Therefore, for every article that you submit, you’re actually going to be gaining a backlink.
Hence the more articles are submitted, the more backlinks you gain and the better you’ll do with search engines. Simple, isn’t it?
2. Article Marketing for Traffic
In contrast to article marketing for backlinks, article marketing for traffic is regarded by many advanced marketers as being the more ‘useful’ method. To put it in easy terms, this approach uses articles to create ‘streams’ of traffic.
If you remember how we just talked about the backlink in the resource box of the article, well, what if the readers of that article actually were to click it? Should that happen, then you’d be getting more and more traffic to wherever that backlink points.
Of course, for this to become a reality, you’ll need to convince the readers to click it, and you’ll also need to take care of a number of other intricacies.
On the whole, the main advantage of using article directories in this manner is the fact that you’ll be taking advantage of their existing value with search engines, and so you’ll probably rank better using them than you would if you used a fresh website.
Now that we’ve taken you through the two main approaches of article marketing, you should definitely be able to see that there is more to it than you might’ve thought at first glance. Truth be told, article marketing is a powerful technique, and either one of these approaches could be used to tremendous advantage.
End of the day, all you need to do is figure out which approach is going to serve you best.
Both social bookmarking and article marketing are commonly used by marketers for a variety of purposes. Primarily, these are concentrated around the twin aims of either:
1. Increasing the amount of traffic to a website, or
2. Boosting its ranking with search engines.
Needless to say, the second aim also inadvertently ends up helping the first, which is why both social bookmarking and article marketing are such attractive options, and are so widely used nowadays.
However, when you combine both of these techniques, you're going to be able to achieve far greater results than if you were to just use them individually.
Essentially, social bookmarking is primarily a form of building backlinks. Admittedly, it can be a good traffic source in its own right, but only under very special circumstances with very specific types of content. In terms of backlinks though, there are very few ways of building up a large quantity of backlinks in such a short span of time.
On these same lines, article marketing also has a similar dual purpose too, only this time, article marketing is a much more effective traffic source than social bookmarking. In fact, if used as a traffic source, it can also act as a ‘pre sell’ of a conversion, which makes it all the more powerful in its own right.
Due to this, the best way of combining both social bookmarking and article marketing is to let both play to their inherent strengths. In other words, article marketing should act as the traffic source, since it is good at playing that role, while social bookmarking can be used to boost the articles ranking with search engines, by building backlinks to it.
To put it simply, what you should be doing is publishing articles that are designed to garner traffic, and then once they’re up on article directories, you should build social bookmarks to the article.
Do so, and you’ll notice that your article is listed faster on search engines and ends up ranking higher than it otherwise would. As a result, you’ll end up having more traffic viewing your article, which in turn will mean more traffic clicking on your backlink and heading over to your website.
See how this is going to multiply your traffic results by an enormous amount?
Of course, for this to work well, you’ll need to be able to write articles that are convincing enough to ensure that the extra traffic you get to your article is going to be channeled to your website effectively.
But if you can pull that off, you’re pretty much home free, and on the road to achieving a thorough success in terms of pulling traffic to your website.
From there on out, what you do with the extra traffic you’ve attained is up to you, and you can turn those traffic numbers into profit numbers then you’re going to be appreciating the full value of combining article marketing and social bookmarking!
Getting articles out and getting them out quick is the name of the game when it comes to article marketing. While in other areas it might be a good thing to write pages-long articles that really delve deep into a topic, with article marketing the one rule you want to follow is this: Keep it short, sweet, and simple.
Due to that, you might have heard that the commonly advocated method is to use three points in your article. However, the problem with that is that you need to properly choose and flesh out these three points for them to be of any use to you.
Bearing this in mind, let's see how we do just that:
1. Choosing 3 facts for an article
Selecting the facts that you’re going to use in your article is important. By the time you get round to it, you should already have a topic in mind, and so you’ll obviously want 3 facts that are related to it.
Apart from that though, if you can get your 3 facts to tie in to each other in some way, then you’ll find that it is easier for you to link them. For example, this article is about creating a 3-point article, and it has two ‘main’ facts to it, i.e. choosing the facts, and then fleshing them out.
By now you should see how the two facts link to each other, seeing as one forms the basis for the next. Thus, connecting them is easy and the article is able to ‘flow’ in a much better fashion than it otherwise would.
When you source your facts, head over to article directories, Wikipedia, or even just a search engine and see what you can find. From the wealth of information available, you should have no problem finding 3 ideal facts for you to use.
2. Fleshing out the 3 facts
Taking the facts that you’ve chosen and writing them out is a skill that can take time to master, but the one rule to follow is this: Explain each fact clearly.
Remember that your role is to provide information to your readers, and so you want them to be able to understand the points you’re putting across. As such, the onus is on you to explain each one in a manner that they’re going to be able to understand and appreciate.
Finally, at the conclusion, you should draw all the facts you’ve presented together, and let the reader know exactly what they mean.
With practice, you’ll find that writing a 3-point article is really pretty easy, and some people have been known to be able to churn up an article in minutes! Once you’re at that level, you should have no problems getting out articles fast enough to easily carry out article marketing.
And once you can do that, you’ll find that you’re able to get traffic and boost your search engine rankings with no problems.
No matter how reasoned and logical a person is, the truth is that making the decision to buy something is still inexplicably tied up with emotions. People may weigh the pros and cons all they want but when someone really desires something enough, they'll find ways to convince themselves that they need it.
This is one of the most sublime realizations that any marketer could have, and it is a lesson that you could definitely put to good use.
Knowing that there is such a heavy emotional component to making sales, should lead you to another conclusion: Instead of focusing on convincing people that they need something, you should instead focus on convincing them that they truly desire it.
Once you can convince someone that they truly desire something, your job is pretty much done and they should handle the rest for you. Of course, building up this sort of desire is not the easiest thing in the world – but you should start somewhere.
1. Use powerful emotional-trigger words
Some words resonate better emotionally than others, and knowing how to use these in articles is going to make a lot of difference. For example, in our title above, the word ‘unearth’ is one such power word, and has been shown to convincingly outperform alternatives similar to it, such as ‘discover’.
2. Put as much punch and excitement into your articles as possible
Since you’re trying to evoke emotions, you’re going to have to be emotional too. Really, you can’t afford to sit back and hope that you hit the right emotion. Instead, being excited about something yourself, and writing as if you are, is going to make people excited in turn!
3. Use vivid and picturesque descriptions
Since you can’t put pictures or videos in your articles (yet!), you’re going to have to describe them in a way that really gets people to imagine what you’re trying to say. To do so, you’ll need every adjective that you can possibly find, and then some, to come up with vivid descriptions that really portray whatever you’re trying to say.
4. Focus on all senses, not just one
Remember that people have five senses: Touch, taste, smell, sight, and sound, and be sure to focus on all 5 when you write descriptions. By providing a complete view of a product, rather than just ‘what it looks like’, you’ll find that your readers are more likely to start to imagine what your words mean.
5. Tell a good story
Story-telling is an art as old as time itself, and using it to your advantage is something that you should learn to do. A good story can put the reader in a different frame of mind, and really trigger emotions the way few other techniques can.
Armed with these 5 techniques of triggering human emotions, you should have no trouble employing them to help fuel your sales. Create enough desire within your audience, and you’ll find that you can sell practically anything you want as hotcakes!
Then, you can sit back and watch the profits roll in.
When you're starting to publish your articles to article directories, you should stop for a minute and consider the strategy that you intend to use. While you could just skip this step entirely, for the best results, you absolutely must have a plan.
Basically, one of the main reasons why a plan is necessary is simple: Depending on where and how you publish your articles, your results are going to be different.
First though, you need to consider what you want to gain out of your article marketing efforts, and in that regard, you have two choices:
If you’re looking to gain traffic, then you need to remember that the idea you’re operating on is to get traffic to your article first, and then channel it from there to your website (via the backlink). Of course, if you’re instead looking to just gain backlinks, then all you want is to make sure that you have that backlink pointing back to your website.
With this in mind, what happens when you want to publish the same article to multiple directories?
For one thing, some directories may not allow it. A perfect example of this is eZineArticles, which insists that the article be published first on their directory, before being published on any others.
However for the most part, if you were article marketing for backlinks, then publishing multiple copies of the same article onto various directories would mean – yes, more backlinks!
In that scenario, it is easy to see why publishing the same article more than once is definitely a good idea, but the question we have to ask ourselves now is: What about article marketing for traffic?
Sure, you could do the same, but if that were the case all that you’d have is a number of articles competing with each other for exactly the same market share. Instead of this, what some marketers do is alter the backlinks slightly so that there’s one ‘original’ article, with the backlink pointing to your website, and then many ‘copy’ articles that have a backlink which points to the original.
By doing this, you’ll be boosting the SEO value of that original each and every time you publish the ‘copy’ articles. Thus, you’ll be able to channel more traffic to it, and at the same time, gain more traffic from it.
Nifty little trick isn’t it? Truth be told, it could be amazingly powerful if used right.
Remember to take into account the rules and regulations of article directories though. If you like, publish first on eZineArticles, just to satisfy their requirement, and then after it is up there, go ahead and publish elsewhere.
Keep to the rules, and use this strategy wisely so that you’re able to get better and better results.
Imagine you're reading an article. What is the very first thing that you're likely to read when it loads?
Yes — the headline, of course.
Headlines have always occupied a very important role in articles, and not just in recent years. Even before article marketing and the Internet were even around, headlines have been playing the same role in other types of media and printed texts.
Because headlines are the first thing that a reader is going to see when they open an article, it falls squarely on its shoulders to convince the reader that they want to read the rest of the article. In other words, the headline is going to have to grab the reader’s attention, and interest them enough that they keep on reading.
Should a headline not do this, then the rest of the article is likely to go unread.
From what we just discussed, you should already see that there are two key components to a good headline, and these are the simple facts that a headline must grab attention, and create interest.
Naturally, grabbing attention by itself is something that is pretty difficult at times, and so one of the best ways to approach this is to ask yourself: What is it about some headlines that allow them to grab your attention? What is it that makes you latch onto certain words and start to read certain articles?
Admittedly, the answers to this can vary greatly, but it should provide you with a starting point, and should also help you to notice that ‘grabbing attention’ and ‘creating interest’ are pretty much interlinked. After all, if something interests you it is that much more likely to get your attention, right?
One of the most commonly used (and yet tremendously powerful) approaches is to create benefit-oriented headlines. This technique is popular in copywriting, but works just as well for article writing too.
Instead of a headline that focuses on the features of the article, write headlines that focus on its benefits. For example, reading the headline to this article, you know that you’re finding out how a headline could ‘make or break’ an article.
As such, you’re immediately let in on what you’re going to be learning.
Over time, you’ll see that readers respond a lot better when they’re told what they could be getting out of an article, rather than what it contains. Really, this is just salesmanship 101, and if you think about it, that’s exactly what your headline is doing – selling your article.
Using the right type of headline, i.e. one that is benefit oriented, and stands out sufficiently from the crowd of other headlines, is going to get your article the attention that you need. By doing so, you’re going to be more likely to get readers, and in the same fell stroke, your article marketing efforts are going to be that much more likely to succeed.
Isn’t it amazing how a single line of text can really make or break an entire article?
While you may have read many resources on article marketing in general, you’ll undoubtedly find that most of them focus on article marketing for backlinks. While some of that can be applied to article marketing for traffic, you’ll find that if you want to attain the best results possible, you’re going to need to develop a different approach.
And this approach is going to be crucial in determining just how well your efforts translate into actual traffic figures!
Just spend a moment to consider the issue at hand and you should see that there are a few areas in particular that stand out and are of the utmost importance to gaining traffic for your website. These are:
1. Ensuring that your article receives traffic
After all, if you want your article to be able to channel traffic to your website, it’s going to have to be getting traffic in the first place, right? Due to this, you’re going to have to take steps to make certain that it does.
Commonly the biggest source of traffic for your articles will be search engines. Many article directories have a naturally high ‘pull’ with search engines, and that’s what you’ll want to take advantage of.
Therefore, what you need to do is target the right type of keywords, so that your article gets the attention it needs, and ends up receiving a steady flow of traffic.
2. Convincing readers to read your article
Over the years, article directories have started to gain a less than sterling reputation, and many readers are prejudiced against anything that appears on them. As such, it is your job to ensure that your readers not only start to read your article, but finish it too!
Remember that your link is only going to be at the tail end of your article, and so it is important that you do everything possible to keep your readers reading.
Many skilled article writers use their articles as a ‘pre sell’, and somehow tie it in to what they’re eventually going to try to get the reader to do. With that approach, they literally kill two birds with one stone.
3. Provoking action in readers and getting backlink clicks
Last, but certainly not least, you’re going to need to use somehow get your readers to click on that backlinks, and this really is easier said than done.
One rule of thumb that you should always follow is this: Never end your article within the article body. Instead, make sure it flows seamlessly into the resource box, and then the recommended backlink.
Another tactic worth thinking about is incentivization, i.e. providing the reader with a convincing reason to want to click the backlink.
When all is said and done, this three pronged approach should be at the core of any effort to article market for traffic. If you’re able to ensure that each step is taken care of properly, you’ll find that you have nothing to worry about.
And in no time at all, you’ll have streams and streams of traffic coming in through your articles.
Building up tons and tons of backlinks with article marketing is certainly something that is not only feasible, but even recommended. Knowing how much importance various search engines place in backlinks now, it is certainly advisable that you do everything in your power to ensure that you have as many as you can gather.
And article marketing is the key to achieving that.
However the mistake that many people make when they start to build up backlinks through article marketing is the simple fact that they don’t think it through fully. Due to that, many end up wasting a lot of time on efforts that really aren’t going to produce the right type of results, i.e. the kind that will get you a lot of attention with search engines.
If you know the considerations and factors behind building backlinks through article marketing though, you should be able to streamline your efforts, and find that you’re accomplishing more, in less time.
In many ways, the main factor that underlines this entire instance is a simple one: Not all backlinks are equal.
By now, you should know that the manner in which you’re going to be building up backlinks is by submitting articles that contain a link leading back to your own website in the resource box. So, when article directories publish these articles, you’ll gain a backlink for each article published.
However the ‘value’ of that backlink ties into something else entirely. Search engines are prone to evaluating each and every backlink and deciding how much it is worth based on a variety of factors.
Some of these include:
1. The ‘rank’ of the page from which the backlink comes from
2. The ‘relevancy’ of the page to the content that the link leads to
Naturally, for you, as a marketer, evaluating both of these factors is not an exact science. Some search engines, such as Google, have readily accessible ranking systems (called Page Rank) that will act as a great starting point. Others however, most notably, Yahoo, hide their ranking systems from the public view.
All in all, this means that you’re going to have to rely on a combination of guesswork and what information you have available (i.e. Google’s Page Rank) to determine how valuable your backlink could be.
Seeing as the relevancy is going to be supplied by the content that you’re writing itself, that’s less of a worry, and so the main focus should be to concentrate on those article directories that have a high rank. That way, any and all backlinks you obtain will be far more valuable than otherwise.
End of the day, if you can get a lot of highly valued backlinks, you’ll find that the results you obtain in terms of your own search engine rankings, is going to be very much amplified. Even a few links from very highly valued websites are worth more than a score of lesser backlinks.
Be sure to keep these factors and considerations in mind, and you’ll find that your article marketing for backlinks is more successful than you probably imagined!
When you start to write articles and publish them on article directories, you're no longer just a marketer. Instead, you're transitioning into the role of an ‘information provider', and that is something that you need to take very seriously, and truly start to cash in on.
Basically, it all boils down to this: Why do people read articles on article directories?
Really the answer to that is simple: They want to find out information on a certain topic.
As an article writer, you’re the person who is providing that information, and that is the basis for your newfound role. With that role there comes a lot of extra responsibilities – if you want to take advantage of it, that is.
Many writers approach this responsibility fairly haphazardly, but you’re going to want to be different. What you want is that your readers regard you as a trusted and respected source of information, and thus know that you’re not going to mislead them.
Once you’ve gained this trust and respect, you’ll be regarded as an ‘authority’ on the topic, and readers are far more likely to listen to what you have to say. With this kind of trust, and that kind of reputation, you should have no problems getting more traffic than you probably ever dreamed possible.
So how do you achieve it? Simple:
1. Make sure your facts are right
Before you publish an article, be sure to check your facts. Nothing is worse than publishing something that is blatantly untrue, or misleading. With the internet on your side, checking facts is really something that is pretty easy to do, and it shouldn’t take you more than a few minutes.
2. Offer helpful and honest advice
Too often advice is only offered when there is something to gain from it, however, if you offer help and advice even when you stand to gain nothing, your reputation is going to be enhanced (so you’re really gaining something anyway!).
Naturally, any help and advice you offer is going to have to be truly helpful, otherwise it just defeats the purpose.
3. Pick topics that are of common interest
Selecting the right topics is something that you should definitely try to do. In any niche there are bound to be certain ‘problem areas’ or ‘points of interest’, and you should try to have your articles concentrate on these.
As you can probably well imagine these ‘problem areas’ offer a great avenue for you to offer help in!
Remember that trust can take a lifetime to build, but a single moment to destroy. So once you’ve built up a reputation, you should do your utmost to ensure that you never compromise it in any way.
Really, there is no reason why you should compromise it anyway seeing as there are so many ways to take advantage of a good reputation without compromising it.
Brick by brick, you’ll build up your reputation until you are a true ‘authority’ – a ‘guru’ of sorts!
Building up backlinks through article marketing is something that many marketers do at some point or other. To put it simply, there are few other methods that offer such an easy way to build up many backlinks without having to jump through numerous hoops to do so.
But if you're just starting out down this road, then you're probably not yet taking advantage of the full potential of article marketing to build backlinks. Most marketers don't, to be honest, until they're very well advanced in their efforts already.
Needless to say, you'll want to make every hour you put into your work count as much as possible though, so here's the best ways for you to cash in on the full value of your backlinks:
1. Use keyword-rich anchor text
Heard of ‘anchor text’ before? Really, it’s just the blue underlined text that links back to your website, or in other words, the words that are used as the link itself.
However what many marketers don’t realize is that the anchor text that you use actually plays a role in the value of the backlink. It all ties in to a concept called ‘relevancy’, which is part and parcel of how search engines evaluate backlinks.
Ensuring that you have keyword-rich anchor text will mean that search engines associate your website with that keyword, giving you credit for it and providing you with a valuable edge over your competition.
2. Mass-submitting articles
Once you’ve written an article and submitted it to an article directory, what then? Sure, you have one backlink, but are you going to let the article you’ve written be used for just that?
One good way to make full use of your articles is to submit them to as many article directories as you can. Each one that is published will then give you a valuable backlink in turn, increasing your yield from a single article.
If you like, you could look into specialized pieces of software and even certain paid services that will help you do this quickly, easily, and almost entirely on autopilot. That way you’ll save time with your submissions.
3. Use as many backlinks as possible
Some article directories allow three backlinks, but most allow at least two. If you can, be sure to use as many as possible, because each one will help you with your efforts.
To go about it in a good way, use one link to link to your main website, and another to link to a related article or page of your choosing. That way, your main website will be boosted from each article, while you also get to choose a different additional page to boost too.
Together, these three tips should help you to get the most out of your articles. Cashing in on backlinks and maximizing what you get out of each and every article that you submit is part and parcel of streamlining your efforts, and will ensure that you make every second that you spend with your article marketing count!
Once you've selected a ClickBank product to promote, you need to answer the question — “How will I promote it?”
Many marketers start with article marketing because it's a very low cost strategy. in fact, it's not just low cost — outside of the cost of your time and effort, it is frequently free. (And that's just one of the advantages…)
You may not be familiar with it, as it is a marketing strategy that is unique to the Web. There simply isn't an equivalent strategy in the offline world.
So what is article marketing?
Article marketing consists of writing original articles and submitting them to websites known as article directories. Usually, by submitting your article, you are giving others permission to use your articles. Why would you want to do that?
Because they have to use your article as it was written, including something known as a resource box. And since you can include links in your article and your resource box — your articles (and your affiliate links to ClickBank products) can be spread far and wide across the ‘Net. Write a valuable article, and your article — and your affiliate links — can go “viral.”
Some article directories — such as EzineArticles.com and GoArticles.com — rank well in the search engines. Which means that if you choose good keywords, your article on a given topic, submitted to those article directories, could be easily found by someone looking in Google.
So what are the best strategies for doing this?
The best selling ClickBank products are products that provide a solution to a problem. For instance, how to lose weight. Or how to cure hemorrhoids. You can write two types of articles — either an article which gives some suggestions on how to solve a particular problem, or you can write an article reviewing a particular product.
Obviously, your article shouldn't give away a complete solution on solving a particular problem.
You want to write your article in such a way that in encourages the reader to click on your links to get more information. You want to create a hunger in the reader. This article is too short to include ways to do this (which would actually be a great place for me to put a link here so you could get more information) — but go to the article directories and see how others write their articles to encourage you to click on their links.
When you include links, you can include a direct affiliate link — but your article will probably be picked up by more people if you include links to your site which then has your affiliate links to the product you are promoting. But you should test and see which way works better for you. If you do have links to your site, be sure to encourage visitors to sign up to an email list. That way you have the opportunity to market other products in the same niche to them.
As with anything else, advanced article marketing is really more than just a few individual articles submitted to article directories. Sure, that is the simple version of it, but to get the most out of article marketing, you’re going to want to take things one step further.
Starting from the basics though, you're going to need to slowly but surely be submitting more articles. That much is a no-brainer, but if you simply submit articles without a plan, you’ll soon find that you’re being repetitive, and not really getting anywhere in particular. So what you need is a strategy that outlines your entire article marketing campaign…
And here’s how you can get just that:
1. Set Up Goals
First and foremost, you should start off by knowing what you’re trying to achieve. Are you in it for the traffic or the backlinks? What type of traffic are you trying to get, or how many backlinks are you trying to build? These are the types of questions that you should answer.
Remember, your goals can either be result-oriented or figure-oriented, depending on your preference.
2. Figure Out How Best to Achieve Those Goals
Once you have your goals, you’ll find that depending on what they are, you’re going to need to figure out what you can do to achieve them in the most convincing manner.
If you’re article marketing for backlinks, that just means that you’ll want as many articles (and therefore as many backlinks) as possible. On the other hand, if you’re article marketing for traffic you’re going to want to ensure that those articles themselves are tweaked and optimized to encourage better results.
3. Plan Out an Article Program
So that you don’t start getting repetitive, before you start you should plan out exactly what topics your articles are going to cover.
If you like, you could just go to article directories and source topics from there. Otherwise, you could dissect a certain niche down to its ‘core’ topics, and then divide them up and build articles around each and every one of them.
Thus a topic like ‘article marketing’ could be dissected into ‘article marketing for backlinks’ and ‘article marketing for traffic’, and then further dissected too.
4. Conduct Thorough Research
After you’ve decided on the topics, you should do the research! As you’ll find, with topics that are ‘similar’ there could even be some overlap in this area, which is why it may be beneficial to do all the research at once rather than individually.
Having done this, you should be ready to get started!
Do you see how this approach could help you to get even greater results from article marketing? By going about things in this orderly manner, your results are going to be maximized, and you’ll take advantage of the potential of article marketing in a very different way than previously.
As you achieve your goals, you’ll even be able to create new ones, and set about achieving those, all the while with a solid strategy behind your back that ensures you’re able to do so.
Are you interested in improving your article marketing? If you are interested, keep on reading because we’re about to discuss the 5 essential rules of effective article marketing – some of which you may know, but others you most certainly won’t.
Bear in mind that these ‘rules’ are subject to change though, but they should definitely help form a basis for you to increase the results that you’re able to obtain. Use them to your own advantage, and you’ll find that your articles, and results, benefit.
1. Keep it short and simple
Article marketing is not the place for long-winded speeches that drone on for ages and ages without getting anywhere. Most of the readers of article directories want facts and information presented to them in as simple and concise a manner possible, and so you should cater to them as much as possible.
Normally, articles from about 350 to 750 words are more than sufficient for this purpose.
2. Entertain and inform, always
Don’t get so caught up trying to be informative that you end up writing dull and boring articles. And on the flipside, don’t try to entertain so much that you forget to put in any good information.
A good article for article marketing must strike the balance between informing and entertaining!
3. Check spelling and grammar, twice!
Nothing is worse than an article that contains bad spelling or lousy grammar. While most article directories have their own vetting process, inevitably some mistakes end up slipping through.
Due to this, it is up to you to try your best to make sure that each and every article you submit is in tip top condition as far as spelling and grammar are concerned.
4. Provide tips as and when possible
Giving people tips is something that they’ll appreciate. This doesn’t necessarily mean that you need to let them in on ‘big secrets’ every time you give out a tip though. In fact, a tip could be something as simple as a warning of something that could go wrong.
Honestly, people love to be warned in advance, and your readers will definitely appreciate it if you help them out in this way.
5. Do not over-promote yourself or your products
Remember that your articles are articles, not advertisements, and so they shouldn’t contain too much self-promotion. Sure, the resource box exists for that reason, but the rest of your article should definitely concentrate more on providing information.
If you over-promote yourself, you’ll find that readers instantly recognize that fact and are less likely to read your article to the finish.
Now that you know the 5 essential rules of article marketing, you should be able to apply them instantly to whatever articles you’re working on. While some of these rules may seem deceptively common, the truth is that each and every one of them are equally and critically important.
Stay true to these rules, and you’ll find that your efforts are truly rewarded in the fashion that you desire.
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The Essential Guide for All Article Marketers
Table Of Contents:
Article Marketing Explained
The 4 Things ALL Articles Must Have
How to Create an Outline For All of Your Article
5 Easy Ways To Get Your Creative Juices Going
What to Do Before Submitting To Article Directories
Red Hot Tips To Get Your Articles Read
Writing a Resource Box that Makes People Click
If You Hate Writing Articles…
Download The Expert Guide to Article Marketing.