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Protect Yourself Legally with an Autoresponder Service

J. Stephen Pope

by J. Stephen Pope

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.

Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).

Even if you send your paid autoreponder service your list of current newsletter subscribers, they will require confirmation from each subscriber.

A subscriber to my newsletter confirmed their subscription (with date, time, and IP address recorded) through my paid autoresponder service. Then, with the first issue sent her, she filed a spam complaint with AOL (America Online, Inc.). My autoresponder service terminated her subscription and notified me of what happened.

Now, had I still been using my free mailing list software (and the free autoresponders) that come with my web hosting, I might never had known what happened. I would have assumed that my subscriber was getting my newsletter and was happy about it. I would never have imagined that I was being accused of sending spam and at risk of being blacklisted!

As well, compliance with the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, United States Public Law 108-187) is ensured by the paid autoresponder services. They make sure that legally required information is sent on each e-mail sent.

So, by paying a modest monthly fee, your autoresponder service can not only help increase your profits but it can help protect you legally as well.

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