The Internet is an information marketplace and marketers are always looking for fast ways to get information to their demographic. So grabbing some PLR (private label rights) or master resell rights (MRR) content can be a good choice. But what are the differences between these two forms of content and which one should you invest in?
It depends on what your purpose is. If you want to sell an eBook that you can allow customers to then sell themselves, like a chain reaction, then MRR may be what you want.
But if you want to take authorship and you want to add your affiliate links to it and basically “make it yours,” then you’ll want to get a product with a PLR license. MRR often doesn’t allow you to alter the product in any way – just sell it.
The difference between PLR and MRR is that with PLR you get the .doc files to edit and add your links to. You can take your PLR eBook and break it into articles and PLR articles and build it into eBooks – each page being a chapter or section.
With MRR, you may be able to use your name for the author – but that’s where the license stops. You are also usually limited as to how much you can sell the eBook for, too – the owner setting minimum and maximum price points for you.
It really matters what you want to do with it. If you want to put the eBook out there to go viral and get some traffic to your own niche site, then PLR is your better option. Although there are ways to rebrand MRR products with your name and links, you are still limited as to how you can distribute it.
If you want to give a nice bonus to your list, getting a good re-branded Master Resell Rights product is a simple and inexpensive way to promote your business. Just make sure that the MRR license allows giving it away as a bonus.
But the best choice for freedom to do what you want is to get PLR. Without a doubt, it is the easiest way to get content for articles, eBooks, websites and more. Someone else wrote it – but you can claim it for your own and that’s about as good as it gets. The main difference with PLR and MRR is price. PLR is often cheaper than MRR.