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Pay Per Click Marketing — It’s all about Being Relevant

Uncovering the best pay per click marketing tips and techniques is essential whether you are new or even a little experienced with pay per click (PPC). There are many ins and outs to this form of advertising, and it can take quite a while for you to learn all of them. However, the following tips should give you a head start and make your ads profitable, faster.

The first thing you should realize about pay per click is that your ads, keywords, and landing pages need to be VERY relevant to one another. When people enter a search term into their preferred search engine, they are expecting to find exactly what they’re looking for. The longer tail key words are especially targeted.

That means that you need to choose a specific keyword in your ad. Now, you might have several keywords that are relevant and that you want to focus on. Split these off and make sure you bid on these individual keywords, with their own ads. You might even go as far as to create a different landing page for every single keyword. No matter what you do, make sure they are related enough to be seen as highly relevant to both your pay per click engine and the visitor.

Doing this will ensure a couple of things. First, you will get a higher quality score (on Google) so that your bids are lower and you are ranked more highly with a better ad position. You will also get a better response from people who click on your ad because it clearly calls out what they’re looking for. Seeing the exact keyword they search for is a great way to target and get a response!

This can seem like a challenging undertaking at first. That might be why it’s best to either start out slightly more generally at first; or try a few different ad groups before expanding them. That way, you can weed through the losers and expand upon the winners. That alone will help bring you into profitability far faster than you might have been otherwise.

There are no two ways about it — too many people make mistakes with their pay per click marketing! They are usually too general or don’t have high quality, targeted ads and landing pages. Avoiding these mistakes is probably the best thing you can do for your Internet marketing business. Soon enough you’ll figure out what works and what doesn’t work for your specific business utilizing PPC.

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