Link Up With Mystery Shopper Web Sites, But Watch Out For Scams, by Tory Johnson (Good Morning America Video and Article), July 2, 2008
Learn how to make as much as $100 a week as a mystery shopper. Many people have heard of mystery shopping, but not all of us understand exactly what it’s really about. Mystery shopping is focused on monitoring and improving service quality to ensure consistency with brand standards using anonymous resources.
A growing trend involves home-based mystery shoppers who conduct their work by calling (as opposed to visiting) catalog companies, call centers and others, which accounts for 15 percent of the industry, according to trade group Mystery Shopping Providers Association.
With mystery shopping, an individual walks into a retail, grocery or convenience store, a restaurant, or a gas station to measure specific behaviors and make certain observations. Among them: associate greetings, the length of time to be served, the availability of merchandise, the knowledge of the sales team, and so on.