Do you know what the biggest obstacle is when it comes to article marketing for traffic? Let’s face it, for the most part, what you need to do is pretty easy, and that’s why many are attracted to article marketing at first.
Writing an article isn’t that complicated to do, after all. Publishing that article to an article directory is just as easy too, at the end of the day.
But the problem that many people face is that even though they’ve published a great article to a pretty good article directory, and even though that article is getting tons of hits, those hits aren’t translating into traffic!
Mainly the problem with this lies in one place: The resource box.
Within the resource box, you’re given space for a few lines of text, followed by a link that leads back to your own website. That much you already probably knew. Unfortunately, due to this understanding of the resource box, most people are prone to write something like ‘Click on this link now!’ in their resource box, and leave it at that.
Needless to say, this is not an effective approach. If you’re just going to be telling people what you want them to do, you’re going to find that very few people actually follow what you say, and most simply ignore it outright.
So since ‘telling people what to do’ doesn’t work, what does? Simple: Providing people with a good reason why they should want to do what you want them to do!
Notice the subtle difference between the two approaches. In the second, you’re not telling people just to ‘click here’, but instead you’re telling them ‘click here if you want to find out the number one secret of article marketing!’ or something like that.
By giving people a reason why they would want to do what you want them to do, you’ll find that you’re going to be getting a lot more clicks than you otherwise would. This approach that we’ve been discussing is known simply as: Incentives.
Giving an incentive for taking an action is one of the oldest marketing tricks in the books, and it is worth noting that your incentive can take many forms. Offering up discounts, free gifts, unique opportunities, and so on are all acceptable and effective forms of incentives.
All you need to do is choose one that suits your purposes well, and incorporate it into your articles.
Frankly speaking, the only downside of using incentives is the fact that whenever you offer an incentive, you need to be able to deliver. Not delivering on your promises is something that is going to be very detrimental and so, in a nutshell, you should make certain that you live up to your promised incentives at all times.
Use this newfound technique to your advantage, and start pulling in more traffic than you ever did before! All it takes is a few minutes to set things up right, and you’ll be well on your way to successfully article marketing for traffic.