When you’re launching a pay per click (PPC) ad campaign, one vital component to your success is to generate a lengthy list of keywords and phrases you can target. Long-tail keywords will usually out-perform broad based words and phrases because there’s less competition.
With a PPC ad, you have the option of running multiple campaigns. You can run one for broad keywords, another for the name of your product along with your name for branding purposes, and one that includes variations of long-tail keywords.
You don’t want to target irrelevant keywords because you have to pay for each click that grows that goes through to your domain. Some people try using the bait and switch tactic, but it rarely produces viable results in the marketplace.
Instead of sticking to one and two word keywords, try developing longer phrases. You might be the only pay per click result that comes up because many marketers don’t know about the power of scooping up lengthy phrases.
Dolls might be a good keyword to use for a broad PPC ad campaign, but adding a related word that makes it more specific (like Antique Dolls) brings a higher click-through rate. The person who’s searching for information related to antique dolls would click on an ad that specifies the word antique because dolls would be too broad of a subject.
Use software to come up with the best keywords to increase your PPC success. Get a one day pass at WordTracker or download a tool like Good Keywords to get some brainstorming help.
These tools will help you dig down for long-tail results that could pull in prospects to your ads. Software programs can also pick up on the spelling variations and mistakes for the keywords for your campaign, something you might not have thought of when creating your list.
Visit your competitor’s websites and right-click on the page to View Source. You should see a META tag for their keywords in their HTML code. Grab those words to add to add to your list.
Take your time to conduct thorough research and find the best keywords to use for your PPC campaign. Track the ads to see if those keywords are performing. If they’re not, pull the words and use a different set.