Assuming you’ve never delved into the vast world of paid surveys before, it may surprise you that they aren’t all the same. In fact, some of the types of surveys that you’re going to encounter when you get started will genuinely shock you — that’s how different they can be!
Overall though, there are two main types of paid surveys, and knowing about them could help you to choose which you’d rather focus on. Here they are:
1. Form Surveys
To put it quite simply, these are the types of surveys that you probably expected when you first heard about paid surveys. All that they involve is a form, with a list of questions to be completed.
Of course, even these can vary in terms of the length of the form (some can be up to 15 pages!), the types of questions that are asked, and the format of the questions themselves.
Generally speaking, depending on the length and ‘value’ of the information that is needed, payment will be calculated accordingly. Remember, there are no fixed rules as to how much a survey pays out, and so you might find that a 1 page survey ends up paying $20 while a 5 page survey only pays out $10.
One of the main advantages of form surveys is that they can be done whenever and wherever you desire. All you need is the form itself, and some way to fill in the answers. After that, you just need to send it off and you’re done.
2. Focus Groups
If you’re blinking your eyes because you have never, ever come across any mention of this, don’t be alarmed. Truth be told, focus groups are really just a different type of survey.
Instead of having a form to be filled out, focus groups require their participants to actually gather in a prearranged place. Sometimes it is a hotel, an office, or even someone’s backyard.
Other times however, the focus group meeting is organized online. Mainly this is done when the participants hail from across the globe and a face-to-face meet is close to impossible.
Apart from that though, the purpose of these focus groups remain survey-like in nature. All participants are subjected to questions, quizzes and so forth so as to get their responses. On the part of the organizer, they’re free to ask further questions in response to a reply, which is a definite plus.
For the participants, such focus groups often are less ‘convenient’ compared to survey forms, but at the same time the pay is generally higher.
Now that you know the two main types of paid surveys, you should be able to see that you have more options on the table than you might have otherwise thought. Before you choose one in particular, you could even try to pursue both so that you can make a better judgment call.
Bottom line though, it really is a question of which you prefer: Forms or focus groups?