Do you want to know why the Internet is in the throes of a gold rush? For starters, it's because of the convenience of dropshipping. Online marketers are seizing the opportunity to learn how to use this medium to market products that they don't want to stock or ship.
With the convenience of dropshipping, the online marketer can concentrate his or her expertise on designing an attractive and efficient storefront online, then driving traffic to it with effective search engine optimization. It just makes sense to delegate those aspects of your business to others who can do them more efficiently.
You can focus on learning your customer and his wants, needs and desires and then finding ways to fulfill those with products that he needs. Learning to drive traffic becomes your focus rather than getting bogged down in the manufacturing and shipping details.
The only other aspect that you would have to be concerned with is customer service — from taking the order to handling any grievances (and even that can be outsourced to someone else).
But maybe we should look at the part you don't have to do. With dropshipping, you don't have to have a large, expensive manufacturing facility with all of its overhead costs like heating and cooling, employing all of the workers, accounting, and shipping department.
The shipping department alone is a complex part of any business. When you use dropshipping, you're spared the expense and headaches of coordinating the packing and then getting packages prepped for UPS or whatever shipper you use.
You won't have to stock any merchandise. That's a huge perk. This way, you don’t have to purchase large amounts of something that may not move.
How about the manufacturing process itself? You don't have the means to build, buy and stock supplies, store finished goods, employ workers, pay health benefits, manage safety concerns, etc.
And when tax time rolls around (heave a sigh of relief), there's no inventory to document. Just ask any retail store manager how big that burdensome, but critical job of counting each and every item in their store just to make sure that they have the documentation done for the taxman is.
Dropshipping is possibly the best way for the online marketer to go into business with the least amount of hassle involved.