Digital Download Dollars
by Tiffany Dow
Whether you’re an affiliate marketer or a product owner, you get to choose how much you get paid to promote something. As a product owner, obviously you set the price. As an affiliate, you seek out products that have a good commission.
Digital downloads usually have a much better payout than tangible goods. Of course, if you’re promoting a high-ticket tangible item, you might make more – but it could be harder to sell to the general public, too.
A digital download is a text, audio, or video file that buyers can download instantly onto their hard drive and access immediately. Instead of waiting until tomorrow afternoon to run to Barnes and Noble, they log in at 3 o’clock in the morning when they can’t sleep and download a book on the topic they want.
A tangible book that costs $14.95 in a local bookstore can sell for $49 and up on the Internet as a digital download. As an affiliate, your commission will probably be higher, too.
If you promote a tangible book on Amazon that costs $14.95, and you get 7% of that, you’re only earning a little over a dollar. But that $49 digital download – an eBook about the same topic – offers you 50% commission, giving you $24.50 per sale!
It’s not hard to see which one pays better. As a product owner, you can create eBooks to compete with tangibles. You’ll charge a lot more, but you’ll be able to pay your affiliates a lot for their efforts, too.
If you’re not a writer and prefer a different type of product creation for your digital download, you can choose to create a series of MP3 files – audio tutorials that teach your topic to a paying audience. The public loves information they can digest on the go using their iPod or other electronic gadget.
You can also use a tool like Camtasia and create video productions as your product creation tool of choice. Some people prefer to watch a lesson rather than read it. With both audio and video digital downloads, your price point can go beyond the borders of what text info products can pull in.
Combine all three media elements and you may be poised to market a high-ticket digital download that takes in upwards of $1,500 for a single sale – something affiliate marketers will jump all over.