Pay Per Click is a great business model to use along with CPA. In fact, if you took a poll, you would probably find that most CPA marketers tend to use PPC. That's because it is such a fast method to drive targeted prospects to your offers, and there is relatively little work involved.
In fact, some offers are set up so that all you need to do is use your unique offer link and direct PPC traffic straight through that. That means you can be up and running with a new campaign in literally minutes. Of course, you will need to find relevant keywords, which is extremely important.
You can find good keywords to promote your CPA offers by using Google's keyword tool. Simply do a search in Google for this, and that tool should be the first result. Enter in a generic term, and several other options should appear that are more targeted. Using these targeted keywords that are most likely to attract people who will complete your offer makes it so that you can easily make money with this technique.
Sometimes, you will not be able to use your unique offer a link in order to link directly from your PPC campaign. In that case, you'll need to set up what is called a landing page. Don't be concerned — a landing page can be quite simple and fast to create. In some cases, it is as little as one page for the entire website. Use some simple text, and add some graphics to attract people to the CPA offer.
To get some ideas of what you should do, it can be helpful to type in keywords you plan on targeting into Google. Then, you can visit some of the websites that show up in the ads to see what kind of landing pages they have designed. This will help you get a feel for what the niche you are targeting responds to the most (since these authors have probably been running their ads for a while). You can work on improving these methods and putting them to use right away.
While it can be amazingly profitable, you will have to be careful with PPC because it is quite easy to let your money run away from you. You have to make sure that the conversions are high enough to cover your costs — and more. Sometimes this can be difficult with the zip or e-mail submit offers if the conversions aren't very high. On the other hand, you can often earn 50% (or more) back on your money with a high converting campaign, which is great by anyone's standards.
This is a great campaign idea for your CPA offers. PPC is one of the most preferred methods for a reason. The profits can be quite substantial, and the work can be minimal if it is all set up in the right way!