How Can I Get Rich?

by J.F. (Jim) Straw Well … let me tell you how I did it. 1) I learned very early in life that the ONLY way to make money was to “sell” something … either a product or a service … something people wanted or needed – or – do something for them they couldn’t, or … Read more

Writing Ad Copy is easy … when you learn how I do it

by J.F. (Jim) Straw Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” — All day long, the speakers had told the attendees all about how to submit their written works to editors and publishers … what to expect in a publisher’s contract … how to prepare a … Read more

How To Start Your Own Highly Profitable Catering Business

People with money seem to be on a binge to prove their status and flaunt their wealth by staging large, catered parties. As a matter of fact, in some circles of affluency, a party or social get-together isn't considered an event of any significance unless it's a catered affair.

With the same kind of reasoning, businesses of all sizes are using catered lunches, cocktail parties and dinner meetings to build their images and increase company sales. It's a matter of keeping up with the competition in promoting a company and/or product.

On a smaller, but just as busy marketing scale, more and more working mothers are paying to have catered birthday and graduation parties, as well as wedding receptions handled by caterers. The reasons are simple to understand – if she's working outside the home, today's mother just doesn't have the time or the energy to do all the planning and staging of a memorable party.

Besides those reasons for turning everything over to a caterer working mothers feel a little guilty about the time away from their children they lose because of their jobs. Thus, they're ready and willing to make it all up to them by paying for a lavish party the child will remember for years to come.

Caterers handle everything from birthday parties for children, to breakfast in bed and intimate candlelight dinners for two, to company dinner parties for 50 and wedding receptions involving a thousand or more guests. This kind of entrepreneurial business is definitely growing and becoming more popular with people of all income levels.

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Are You In Search of the Unique?

by J.F. (Jim) Straw Here lately, I’ve had a number of emails saying … “I really need to find a unique product to sell by mail or on the Internet” – or – “My product doesn’t have anything unique about it” – or – “How can I make my product more unique.” The first thing … Read more

Business Questions and Answers

by J.F. (Jim) Straw Q: What are the biggest mistakes you’ve made in your career? A: Mistakes? Who, me? Never! But, there was this one time … All kidding aside, there are really no mistakes that I’ve made that stick-out as being “the biggest” or even the most important. Babe Ruth was known as the … Read more