Most marketers say that personalization can have a significant impact on… Recent data-breach scandals have made customers wary of sharing information The key to getting customers to let their guard down? — Trust How do you get personalization to payoff? Do’s and Don’ts for marketing emails
by J.F. (Jim) Straw Having set on both sides of the desk … both Borrower and Banker … I have seen the best and the worst of both worlds. — I have known Bankers who knew absolutely nothing about doing business required by their “job” to pass judgment on business loan applications … relying upon … Read more
Email remains the most fruitful form of communication U.S. Internet users spend 7.8 hours per week checking their emails 92% of marketers say that their email marketing effectiveness has improved in the last 12 months How can email marketers harvest from the growing email trend and cultivate more profitable subscription lists? Fertilization tactics to try
Email for Businesses Turning Emails into Sales Creating Your Promotion Critique Your Own Email Writing Tips to Improve Email Sales
by J.F. (Jim) Straw Sorry, I hate to tell you this – but … There is NO “secret” to success. — That’s the problem. Most people who say they want to succeed, go around all their life looking for some “secret” that people like me are sure to know. They just know that if they … Read more
by J.F. (Jim) Straw Although the term “Letter of Credit” (or “L/C”) has a specific meaning, the term has been so abused and misused by con-men and assorted fools even some bankers don’t know what a Letter of Credit is. A TRUE STORY — only the names have been withheld to protect the guilty: In … Read more