Interviews to Generate Traffic
Internet Talk Radio shows and podcasts are popping up all over the web. And, guess what? Every show needs guests on a regular basis. Some of the shows are weekly, which means the hosts are scrambling for interesting people to interview each week. Why not pitch an idea to an Internet Talk Radio show and share your expertise with a new group of potential customers?
Not only do Talk Radio or podcast interviews get you exposure in front of a lot of people via the actual interview, but, many hosts will link to your website from the front page of their site, blog about the show, and send out a newsletter talking about you. Your interview may also be archived for months to come. It’s a pretty sweet deal.
How do you manage to get asked onto a show?Most Talk Radio shows have a link on their front page that says “Be a Guest”. If you click on that link, you can contact the host or producer with your idea. Some radio shows charge their guests, but most do not if you bring something valuable to their audience. There are plenty of great shows on the web, so you can afford to be picky.
To increase your odds:- Actually listen to the show a few times before even thinking of contacting the host as a potential guest – and make sure your concept fits into the target market that the show reaches. If the show is about Health, then don’t pitch your Candy-making cookbook on there.
- Do something newsworthy or interesting. Are you having a special event for charity? Have you recently won an award? If your idea is timely, you’ll stand out and the host may contact you sooner rather than later.
- Have something interesting to say. If you plan to talk about your products, then don’t ask to be a guest. Just buy an ad instead.
- If you have sample interviews or media exposure, tell the host about it in your inquiry letter. Point them to your media page where you link to examples of past interviews, if you have them.
With the Host or Hostess giving so much to you, what are you expected to do in return?
- Provide a list of questions.
- Send a sample. If you are going on the show to talk about your book, then mail a copy of the book to the host before you appear on the show.
- Tell your newsletter list about the interview and where to find it. Your host will be more likely to have you back if you are willing to publicize your interviews.
- Be a gracious guest and be sure to say “Thank you” when the interview is over.
I’m sure your mama taught you manners, so remember to use them if you’d like to be asked back for another interview. You may also consider sending a “Thank you” letter or even a small gift to the hostess as a token of thanks.
Believe me – she’ll remember you later when she needs another guest if you follow our advice.
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