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Grabbing the attention of an online surfer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers.

Once you’ve told the product story, how do you get them to push that “buy button” again? Here are some traffic conversion hot buttons to add to your site today:

1. Expose your competition’s warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.

2. Go ahead – name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers.

3. Prove it! Find research that advances your product in the marketplace. Even a basic study that shows “7 out of 10 people who regularly exercise are less likely to get prickly heat,” might be linked loosely to your product. Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll.

4. Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer – even if it isn’t your favorite.

5. Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers.

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.

Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your “special offer” email gets read when others are sent to the trash folder.

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Do you want to know why the Internet is in the throes of a gold rush? For starters, it’s because of the convenience of dropshipping. Online marketers are seizing the opportunity to learn how to use this medium to market products that they don’t want to stock or ship.

With the convenience of dropshipping, the online marketer can concentrate his or her expertise on designing an attractive and efficient storefront online, then driving traffic to it with effective search engine optimization. It just makes sense to delegate those aspects of your business to others who can do them more efficiently.

You can focus on learning your customer and his wants, needs and desires and then finding ways to fulfill those with products that he needs. Learning to drive traffic becomes your focus rather than getting bogged down in the manufacturing and shipping details.

The only other aspect that you would have to be concerned with is customer service — from taking the order to handling any grievances (and even that can be outsourced to someone else).

But maybe we should look at the part you don’t have to do. With dropshipping, you don’t have to have a large, expensive manufacturing facility with all of its overhead costs like heating and cooling, employing all of the workers, accounting, and shipping department.

The shipping department alone is a complex part of any business. When you use dropshipping, you’re spared the expense and headaches of coordinating the packing and then getting packages prepped for UPS or whatever shipper you use.

You won’t have to stock any merchandise. That’s a huge perk. This way, you don’t have to purchase large amounts of something that may not move.

How about the manufacturing process itself? You don’t have the means to build, buy and stock supplies, store finished goods, employ workers, pay health benefits, manage safety concerns, etc.

And when tax time rolls around (heave a sigh of relief), there’s no inventory to document. Just ask any retail store manager how big that burdensome, but critical job of counting each and every item in their store just to make sure that they have the documentation done for the taxman is.

Dropshipping is possibly the best way for the online marketer to go into business with the least amount of hassle involved.

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by Yanik Silver

Not too long ago I conducted a $10,000/person workshop on “How to Sell Super High-Priced Information Products and Services” and I’ll share a few insights here… If you boil down my biggest profit windfalls in my business (and the most astute marketers I observe) it has come down to selling premium products and services at premium prices. That’s how my business has leapfrogged from 6-figures to 7-figures and now multiple 7-figures a year!

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Learn why competition from the Gurus necessitates “smart marketing”.

Just like a short basketball player, you can move around the Internet Marketing field, quickly taking advantage of what the big “players” overlook.

Did you know that the Gurus generally do not market to over 90% of their list? How can that be?

Continue reading Guru Destroyer: How To Make a Lot of Money from a Small List.

In Tom Antion’s report, Internet Cash Machines: How To Pick a Shopping Cart System that Makes YOU Money, you’ll discover:

• What is a shopping cart?
• How to pick a shopping cart system
• Checklist for evaluating a shopping cart system
• and much more!

To download, right click mouse on link above and save. To read online, left cllick mouse on link above. Requires Adobe® Reader® (available free).